|

|
To Subscribe to RN MARKET News Click Here:

To get back to the list of newsletters, click here:

|
|
|
Editor: Veronica Castellana RN, BSN, CLNC
Ryan Sanchez BSME, Graphic Designer, Webmaster
Donna Arena, Marketing Designer
www.RNMARKET.COM
Many people complained of not receive this newsletter the
first time it was sent. We apologize if you receive it twice. The October
newsletter will be sent out on or before the 15th.
|
|
Increase Your Clientele and Build Your Margin of
Profit Don't know which way to turn? Need help getting started with your business?
Do you have the right tools?
In this issue of RN MARKET NEWS ...
- The difference between Custom-made Web sites, Web site Builders, and
Templates.
- Announcing the winners and the winning name for our Hurricane
Kitten!!
- Anyone can attend!! Special Savings at the International
Certified Life Care Planning Conference in New Orleans. See discounts
offered
for RN MARKET NEWS subscribers. Need CEU Credit Hours? See Special below.
- Sign up at the new RN MARKET FAQ FORUM on our Web site.
- RN MARKET can make custom displays, banners for exhibiting,
and graphic design for advertisements at a reasonable price, call us for
details.
- We are taking deposits to secure your place to MARKET FOR SUCCESS.
Call us for details or send us your $250.00 deposit or full payment. Mention
this newsletter to receive a discount of $25. Space is limited. Make a
reservation by calling us at 813 810-0106.
- We are also asking for your input to plan future MARKET FOR
SUCCESS Seminars. We need to know which locations you would prefer the seminars. See below or our Web site's home page for details.
- Our upcoming exhibiting and speaking dates.
- We are taking orders by phone for The LNC Marketing
Handbook or The LCP Marketing Handbook. Call to
order your copy today at 813 810-0106. The price is $35.00 plus $4.95 for S &
H.
- Introducing our Second Edition marketing handbook, "MARKET
FOR SUCCESS." Coming Soon, January 2005. Preorder your
copy today for $45.00 plus S & H $5.95 by calling us at 813
810-0106.
- There are many Web sites that are about to expire. Please
call us at 813-810-0106 if you are not sure when your Web site is expiring
or if you want to renew your Web site. You may add a year or more to your
Web site at any time before due date.
- Please check our employment openings below.
What is the difference
between Custom Web sites, Templates, and Web Builders?
When paying someone to build your Web site, it is important
to know a little about how they are building it. There are several ways a Web
site can be created.
The first method is to custom create your site. This means
the site is made from scratch. This includes all designs, backgrounds, text, and
sometimes programming code. It is the professional method that all Webmasters
should be using.
The next method is to use a Template. Templates are Web
pages where everything is preformatted and all that needs to be done is to add
text, insert images, and change the theme colors. With Templates, the changes
have to be made through the program code.
The last method is to use a Web Builder. A Web Builder is a
program that takes you step-by-step through the building process. They also
utilize Templates. However, Web Builders take you through steps so you don't
have to mess with any programming. Web Builders can be bought in stores or found
online.
Which one do you need?
Each method has had its plusses and minuses. Custom sites
sometimes take a little longer to build and don't look as professional if not
done by a professional Webmaster. However, this is the best method because it can be made
exactly to your specifications, if made by someone who knows what they are doing. This is good
for you because you can have your site
theme match any materials you have such as letterhead, business cards, or logos.
Templates are good because they help you create a site in
less time and they require moderate Web knowledge to use. However, Templates are
limited when it comes time to customize your site and they can be reused several
times. They are made using a "cookie cutter" format. Many Web site designers will reuse a Template and just change the colors
and images. Therefore, your site may have the same look as many others. This is
not good for your image because it is not original and does not help to brand
your business.
Web Builders are made for people with minimal Web
knowledge. They also create Web sites very quickly. However, since they use
Templates for their designs, they have the same disadvantages as listed above
under Templates. In addition, if the Web Builder isn't designed well, the site
will look cheap, unprofessional and may have design imperfections that cannot be corrected.
RN MARKET custom creates every Web site for about the same
cost or less than those using Templates or Web Builders. RN MARKET has a team of
experienced Webmasters who create your customized site timely and
cost-effectively. You get exactly what you want, exactly how you want it. RN
MARKET specializes in the field of nursing and health care. We know medical and
legal terminology, we have experience and innovative ideas for your success. We
offer one-on-one support including advice, mentoring and guidance.
Next time you are in the market for a Web site, be sure to
ask if your site is "made from scratch" or if they use Templates or Web
Builders.
Contact RN MARKET for any questions. We make quality Web
sites quickly and cost effectively.
WINNER OF THE "NAME OUR
HURRICANE KITTEN" CONTEST
Thanks
for all of the emails sent to us to name our kitten. There were many great
responses and more than we anticipated.
Here are some of the responses. Of course, the most obvious
and frequent response we received was Charley!
Here are some others that we received that we thought were
great: Ghost, Storm, Stormy, Hurricane, Thunder, Fraidy Cat, Scardy Cat, and
Windy.
Third place went to Diana Iversen, from The Empire Group
out of Cucamonga, CA. She had a unique name worth mentioning, Sabo. Her name was not related to the
hurricane but it was different. Sabo is the name of a very popular Spanish
singer from Spain. She will receive a $25. gift certificate.
Second place went to Melanie Nicholl, from Principle,
MedLegal Resources out of Newton, MA, with the name Poseidon. Poseidon was the
Greek mythological god of the sea, earthquakes, and horses. He spent his time in
his watery domain. Poseidon was given all water, both fresh and salt. We are
sending her a copy of our book, "The LNC Marketing Handbook". Melanie,
send us your address via email to get your book.
And the winner is...Ginny Starke! The AALNC Director at
Large for the St. Louis Chapter of AALNCs. She gave us the
perfect name for our kitten, Orbit!! She wrote, "Apparently, the little guy
managed the eye of the storm. Amazing. A tiny untouched heart amidst the chaos."
We have sent her a copy of "The LNC Marketing Handbook". She will also
receive a $50. gift certificate.
Thanks Ginny! Orbit is very playful and does a lot of
jumping off of things. He orbits all over the office. He definitely is not
afraid of anything which is why he probably made it through four hurricane's so
far in his short life, Charley, Frances, Ivan and Jeanne. They just won't stop coming.
|
|
RN MARKET is
still in need of
your input to plan future MARKET FOR SUCCESS Seminars. We
need to know which locations you would prefer the seminars. Fill in your responses
using
the home page of our
Web site at www.RNMARKET.com.
From your responses, we will schedule future seminars.
Currently we have Las
Vegas and New York scheduled. |
|
|
|
ANNOUNCEMENTS
Web site renewals due:
| Important:
Several people have missed their due dates to renew their Web sites. We
try to contact you in time but are not able to reach some of you. If you
have a Web site that we created by us, contact us for your due date if
you are not sure, or renew early so you don't have to worry about the
due date.
Those past customers who have Web sites about to expire, please contact
RN MARKET if you would like to keep the site. If it is not renewed in
time, it may be cancelled and will need to be rebuilt. Please notify us at
least one month before expiration to renew. |
EMPLOYMENT
OPPORTUNITIES
LEGAL
NURSE CONSULTING FIRM (LNC Firm)
We would like only those who are in the the
Tampa Bay Area to inquire. We have many and numerous subcontractors located all
over the United States, however, we are looking for someone that is able to make
meetings in our area and that is able to pick up the cases from the attorneys.
We would like to thank all of you who responded. We have kept your CVs and info
on file for future use.
Some of the cases are too large to send via
FedEx and need to be worked on locally. We are looking for someone to help us with
our caseload in Tampa, Florida for our Legal Nurse Consulting business, LNC Firm. Those of you interested in subcontracting with us on cases,
and that live in our area, please
contact us via email at
info@LNCFirm.com to learn more about the details. We will be traveling
extensively throughout the year and are in need of further help. We will provide
the cases and discuss subcontracting, fees, arrangements and qualifications. We
would like someone who is located in Tampa, Florida to help us run our
office.
RN MARKET LLC
We are looking for a personal administrative assistant to
help Veronica and Ryan at RN MARKET LLC. We would like someone to assist in
helping us run our office. Some travel involved. Again, we would like someone
who is located in Tampa, Florida only. Those of you interested in part-time
employment, please contact us at: 813 810-0106 for further details, arrangements
and qualifications.
We are also looking for a second Webmaster due to our
increase. For those of you who know anyone in the Tampa Bay Area that is in need
of a part-time or full-time position, have them give us a call or email us.
RN MARKET'S NEW BOOK
"MARKET FOR SUCCESS" Veronica
and Ryan want to announce their Second Edition marketing handbook "MARKET FOR
SUCCESS." This book is for Legal Nurse Consultants, Life Care Planners, Expert
Witnesses, Nurses and all other Health Care Professionals in business. The price is
$45.00 with $5.95 for shipping, postage and handling. Second
Edition Includes:
- More Tips on How to Increase Your Clientele
- More Proven Marketing Strategies
- More Motivation
- Over 100 more pages
Scheduled for release in January 2005 but
will make its debut at the MARKET FOR SUCCESS Seminar in Las Vegas in December.
Reserve Your Copy of "MARKET FOR SUCCESS" now by contacting RN MARKET
and making payment by either a check or credit card.
To
purchase your copy of The LNC Marketing Handbook,
or The LCP Marketing Handbook, contact RN
MARKET. We will mail your book out on the day of your order unless, of course,
we are having another hurricane in our path.
You will find
information to assist your business and build your margin of profit.
Market your business using tips from the
first and ONLY company that caters to full service marketing and mentoring for
Legal Nurse Consultants, Life Care Planners, Nurses and Health Care
Professionals in business...RN MARKET LLC.
Modernize Your Marketing
Banner Displays &
Advertisements
Banner
Displays are graphically designed table-top displays generally used for
displaying your services at a convention or seminar. You pick up your display
from your local Kinko's or Signs Now location where we send the design for
printing. Your design is printed and mounted on foam core with an easel back at
an affordable price to you.
Custom
advertisements can be designed for advertising your services in magazines or
newspapers. Designs can be completed and sent to you or your local printer as
quick as 48 hours. Cost for graphic design by RN MARKET is $75 per hour and
usually totals about $150.00 for the design. Printing costs will vary.
RN MARKET Thank You's:
- We would like to thank those of you who expressed a concern
with our latest hurricane adventures, Frances, Ivan and Jeanne. Frances was
the one that produced the most damage for us. During Frances, we sustained damage to our roof, our fence fell
on our neighbors cars, our tree broke in half and our docks floated away at my father and brother's home.
Our home became waterfront property. The streets were flooded. All the cable
went out and 193,000 people in our city were without electricity. UPS,
Starbucks (our home office) and our bank were closed for over a week. Then,
Jeanne came. Power is now out again but this time a few million people are out
of power because they have not restored it yet. Of course there are flooded areas...good thing I have a Jeep! We are
keeping our boards up for
the next hurricane.
- Thanks to all who applied to our LNC Firm.
- Thanks to those who entered our contest for our hurricane kitten, Orbit!
We had fun!
- Thanks to those who gave us their opinion on our Web site for the RN
MARKET Poll.

A 3-DAY
EXCLUSIVE SEMINAR & MENTORING
PROGRAM by
RN MARKET
|

|

|
|
December 13th-15th, 2004
|
February 11th-13th, 2005
|
|
(Monday - Wednesday)
|
(Friday - Sunday)
|
| Make
your reservation by contacting us |
| at
813-810-0106 or info@RNMARKET.com. |
|
Who Can
Attend:
This seminar is for Legal Nurse
Consultants, Life Care Planners,
Expert Witnesses,
RNs and all other Health Care professionals in business.
|
|
Seminar Objectives:
- Get you motivated and
ready for success
-
Teach you how to Market for Success
-
Teach you how to successfully utilize marketing
materials and Web Sites
-
Teach you how to promote results and increase your
clientele by showing you how to market effectively
-
Teach you modernized methods of marketing
-
Answer your marketing questions
-
Provide you with marketing materials included in the Essential
or Ultimate Marketing Packages (more
details) if you choose to include one of these
|
Seminar Includes:
- Champagne Welcome Reception & Introduction
- Private marketing tutorial sessions
- Networking Sessions
MARKET FOR SUCCESS
Workbook exclusive to seminar attendees only
Private session with Webmaster/Graphic Designer
Mentoring until you get your first client
|
|
Click Here for a
Detailed Schedule for Las Vegas
New York schedule soon to come.
Seminar Add Ons:
-
Copy of marketing handbook (more
details) with add on
-
The Essential or Ultimate Marketing Package (more
details) with purchase add on
-
Hotel room for 3 nights with add on price
|
Las Vegas Extras:
-
Dinner on first day at
Cravings
-
Breakfast and Lunch for 2nd
and 3rd days including snacks in hospitality suite
-
Drinks and
Hors D'oeuvres daily
|
New York extras to be announced.
RN MARKET is offering all of its
expertise to a few Legal Nurse Consultants, Life Care Planners,
Expert Witnesses, Nurses or
Health Care professionals that are willing and wanting to become
active in their field and are serious about succeeding. We want to
have a few casual days with 5 to 10 attendees in an extremely comfortable atmosphere. We are
offering this opportunity to those who want to learn more about how
to increase their clientele or for those that may be having trouble
getting started. We will mentor you prior to the seminar, at the
seminar and after the seminar until you get your first client.
Enrollment is limited
and exclusive. Act now to make your reservation.
RN MARKET will follow your progress and work with you until you get your first
client.
Unlock
your marketing potential with RN MARKETs effective tips and techniques to
increase your clientele.
Click Here for more information and a
detailed schedule.
-
-
Seminar Cost
$775.00
per person (seminar only)
Seminar Add-Ons
$1260.00
Ultimate Marketing Package (+$55.00 s&h)
$850.00
Essential Marketing Package (+$55.00 s&h)
$35.00
The LNC Marketing Handbook (+$4.95 s&h)
$35.00
The LCP Marketing Handbook (+$4.95 s&h)
$45.00
MARKET FOR SUCCESS (+$5.95 s&h)
$39.95
The Expert Witness Handbook (+5.95 s&h)
Rooms are also available, contact us
for rates
-
|
Other Seminars and upcoming Conferences and
Speaking Events: RN MARKET will be
exhibiting at some of the MediPro Seminars. The University of Florida offers
a Certificate Program in Life Care Planning. This program is designed for
Healthcare Professionals to learn new skills to enhance their competitive
posture in the marketplace. The seminars include requirements for the Life
Care Planning Certificate Program. Please
contact Sheri Jasper for more information about becoming Certified as a Life
Care Planner and the event dates. You can reach her at: 1-866-MEDIPRO or
1-866-633-4776. Her email is: SJasper@MediProSeminars.com.
You can view their Web site at: www.mediproseminars.com Tell
them RN MARKET sent you to get your discounted rate.
The upcoming Seminars and events that RN MARKET will be exhibiting at
include:
- October 7th - 10th, 2004 in New Orleans, LA at the JW
Marriot Hotel. The International Conference on Life Care Planning will be
held on the 9th and 10th.
- October 26th - 27th, 2004 in Las Vegas, NV. NNBA
- Ryan and Veronica
will be speaking at the upcoming 15th Annual Convention for the National
Nurses in Business Association. It will take place on October 26th and 27th,
2004 at the Boardwalk Hotel & Casino in Las Vegas, NV. We will be talking
about Web sites. We will also be exhibiting at the conference.
- December 13th - 15th, 2004 in Las
Vegas, NV. MARKET FOR SUCCESS Seminar and Mentoring Program.
- February 11th - 13th, 2005 in New
York, NY. MARKET FOR SUCCESS Seminar and Mentoring Program.
- March 11th - 13th, 2005 in New
Orleans, LA. NACLNC® National Alliance for Certified Legal Nurse Consultants,
Vickie Milazzo Institute's National Conference.
- March 30th - April 2nd, 2005 in
Anaheim, CA. AALNC American Association of Legal Nurse Consultants National
Conference.
|
|
SIDE BAR
Want to know more about Life Care Planning?
Contact RN MARKET and ask us how you can make more money using Life Care
Planning skills as a Legal Nurse
Consultant.
www.RNMARKET.com
|
|
New FAQ FORUM
RN MARKET would like to introduce our new FAQ
Forum. In this forum you can look for answers to commonly asked questions. You
can also post a question and RN MARKET will post a response. This is important
because other people may have the same question. Other people can find the
previously posted answers in the forum. To use the forum, just click the link on
the navigation bar of the RN MARKET Web site. This button will give you a couple
of options to choose from along with some instructions for new users. If you
ever have any further questions about how to use the forum, there is a FAQ link
at the top of the forum which has answers to more detailed questions. The forum
is free to use and you don't have to be a member to use it. Feel free to browse
through at your leisure. However, please use proper etiquette in the forum. RN
MARKET uses its own discretion as to what may be posted in the forum and posts
may be removed when we feel necessary.
Click Here to
go the forum now.
Do You Want to Find Out More
About Life Care Planning or Do You Need CEU Credit Hours?
COME JOIN US IN NEW ORLEANS! Meet other Life Care
Planners, Legal Nurse Consultants and Expert Witnesses!!
The University of Florida, The International Academy of Life
Care Planners, The Foundation of Life Care Planning Research, Georgia State
University, Virginia Commonwealth University, and the American Association of
Legal Nurse Consultants along with MediPro Seminars, LLC cordially invites you
to come celebrate, laugh, learn, dance and mingle with your peers and
leaders in the Certified Life Care Planning profession.
REGISTRATIONS:
If you have not already registered, you do not want to miss
out on all of the great opportunities to find out more about "Solutions for the
21st Century." This is what we are offering this year:
MENTION RN MARKET AND RECEIVE UP TO $100 OFF OF EACH
EVENT!
MSA (includes on-site training and homework - 32 CEU hours)
$675 8:00AM to 5:00PM on 10/7-8 (last time offered this year)
Elder Care Management Series - Module 1 (16 hours)
$375 (8:30AM to 5:00PM on 10/7-8) (New program consisting of 8 modules total)
Advanced Mild TBI (16 hours)
$375 (8:30AM to 5:00PM on 10/7-8)
Advanced Chronic Pain Mgmt. (16 hours)
$375 (8:30AM to 5:00PM on 10/7-8)
Advanced Pediatrics (16 hours)
$375 (8:30AM to 5:00PM on 10/7-8)
Conference, 12 CEU hours on 10/9-10
$375 Saturday 7:30AM to 5:00PM, Sunday 8:00AM to 3:30PM)
Includes continental breakfast and lunch plus new this year on Saturday night:
MARDI GRAS REEPTION, DINNER, and DANCING to the NOBLES Band.
BEST DEALS! COMBINATION PRICES:
Conference & MSA
$850 Conference & any of the Advanced Programs
$550
The detailed information and online registration is available on our Web site
at
www.mediproseminars.com. For
additional information or to receive the RN MARKET discount, please
contact Sandy Anderson, by calling toll free
888-520-3699 or email
sanderson@mediproseminars.com.
I look forward to speaking with you!
Sandy Anderson
Director of Admissions
MediPro Seminars, LLC
888-520-3699
Contest
Deadline We are
still taking entries to our contest. Time is limited so send your entries in
now. We will be picking our winner soon. There have been many entries in the
past few months but the contest is not closed as of yet. Look online at our
contest, read the scenario, and submit your entry. Thanks to all who entered.
Contest information: Go to RN MARKET's Web site if you are a Legal Nurse Consultant
or Life Care Planner.
The "case-contest" on-line is still on. We are giving
away a gift certificate for marketing materials from RN MARKET, an autographed book authored by Dan Poynter
and Tonia Aiken autographed and donated her brand new book.
Submit your answers to RN MARKET via email. |
|
RN MARKET NEWS, www.RNMARKET.COM 219 N. Excelda Avenue, Tampa, Florida 33609, Phone (813) 810-0106 Fax (813) 873-2334 email us: info@RNMARKET.COM
Copyright 2004 by Veronica Castellana of RN MARKET, Tampa, Florida. All rights reserved under law. No part of this work may be
reproduced, written or electronically, without permission in writing from Veronica Castellana of RN Market. Copies may be made for
review and personal reading purposes only. To unsubscribe, respond to this newsletter and place unsubscribe in your subject area.
|
|