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WHERE HAS RN MARKET NEWS BEEN? We wanted to apologize to all of you who have been asking, calling and emailing us about not receiving RN MARKET NEWS. We were handling the great big rush of clients that we received over the past few months and between traveling, exhibiting, writing and producing materials for our clients, we were unable to get our Newsletter out.
The good news is that we are back on track. The better news is that we have come up with some new products, books, seminars, conferences, workshops, and more that we will be letting you in on each month. The best news is that we sold out of almost all of our books in just one year. We have only a handful of LCP Marketing Handbooks and LNC Marketing Handbooks left. If you have not gotten a copy of one of these books, you may want to purchase one before they are retired. The second editions will contain over 100 more pages of information and will be going to press next month. We will let you know when they will be available for purchase. In the meantime, if you don't have the First Edition, give us a call before we are sold out!
TIPS & TRICKS TO EXHIBITING ON A BUDGET O.K., so now you have decided to exhibit at a convention to get more clients.
You will first need to decide on what items need to be purchased and how much time you have to purchase the items that you will need for exhibiting. Make sure whatever you purchase can be ready with plenty of time left prior to the exhibit date.
You will need a display, marketing materials to pass out that tell about your business, a PowerPoint or Flash presentation for the tabletop, some giveaways such as pens or candy and a great door prize or two so you can get them to place their business cards in a bowl for you so that you are able to follow-up with them after the conference.
Go to a professional, but don't try to go over your budget. As long as what you have is professional, you do not need the best materials. You need something that is going to attract visitors, not distract them. You can purchase an intro and services and place them in a large envelope with a large label or you can place these items in a presentation folder. You can also purchase CV, fee schedules and sample work products. You can purchase some pens and some candy, but be careful with too many promo items. It can make your table look too cluttered. You can get a banner for the top of the table. We suggest getting two. We do the graphic design to match your items, and we can also use pictures and color to spice up your banners. The banners are printed out at your local printer and take only a few days to order, create, and print. Turn around time can be as quick as 48 hours. We can also create your PowerPoint or Flash Presentation quickly. All you have to do is purchase it online and send us the information or give us a call.
Find out how many people will be exhibiting and have enough items for each person. If they expect 400 people, have 500 items ready just in case. You can always use the other 100 items as mail outs to get some direct mail marketing done after the conference.
If they are providing a skirted table, you are set. Place the banner displays on each side of the table with the bowl in the middle but off to the side for their cards. Have the promo items easy to reach and neat on the table with your marketing items in the presentation folders. You can have the PowerPoint Presentation or Flash Presentation in the middle off to the other side of the table for symmetry. If they are not going to skirt your table or you want to attract even more attention to your table, you may want to purchase a custom tablecloth with your logo printed on it. Just ask us about it, we can help.
Stand, do not sit! If you are standing more people will come to your table. Ask questions and mingle. Introduce yourself and hand out the packets if they are not coming to you. Once you have someone's attention at your table, others want to know what is going on and they join in. Make sure you give as many people your information as possible and also ask for their information. Ask them questions about themselves and they will then ask about you. This is when you give them your 30 second speech. Try to keep their attention and try to get your first case!!
After you are done with the conference, you need to follow-up with a post card, an introduction brochure, a newsletter, a marketing packet or a thank you note. Send it out on the following Saturday and follow-up with a phone call on that Friday after you send it out. Try to get an appointment with the attorney to come in to speak further or to get a case!!
This portion was taken from RN MARKETs soon to be released Second Edition of "The LNC Marketing Handbook" and "The LCP Marketing Handbook".
TECH TALK By Ryan Sanchez FAX FACTS, HOW TO SEND A FAX? Many of our clients who are just getting started with their business are unfamiliar with some of the essential office tools they may need. One of those office tools they may be unsure about is the fax machine. There are a couple of ways you can send a fax. No matter which method you use, the one thing you always need is a phone line.
The first way to send a fax is the customary method that involves buying a fax machine. Fax machines can be purchased for under $100 these days depending on how many extra functions it has. Some have copiers, telephones and answering machines built in.
It is always best to consult your instruction manual before sending a fax if you have a fax machine. Every machine has the same basic steps though. First, insert the sheets you want to fax in the fax tray or slot making sure they are facing the right direction. There is usually an illustration on the machine that will tell you which way should be face up. If the sheets are not facing the right direction, the fax will come up blank when received on the other end. After the sheets are in place, enter the fax number you want to send the fax to and press the Send/Start. Your fax should now be sending. Again make sure you follow the instruction manual for detailed instructions for your machine.
The other way to send a fax is to use your computer. This method is good if space is limited in your office. If you have a laptop, the fax software should already be installed. If you are using Windows, open the Start menu, go to Accessories, and look under Communications for the Fax Console. It should be in that general area.
Some desktop computers come with the fax software as well. However, if the software is not installed on your computer, you can purchase the software from your local computer store or online. They are usually cheaper than fax machines but can be more expensive if they have a lot of extra features. These fax programs can send or receive faxes through the phone lines like a fax machine. The difference is, the faxes you send need to be computer files instead of sheets of paper. With the fax software, you can select any file from your computer and fax it.
Most fax programs work the same but, again, be sure to consult your manual. If you are using Microsoft Fax Console, you would select the file you want to fax and select Print in the file menu. When the Print menu comes up select Fax from the printer list and set any other options you need. This will convert your file to fax format and will open the Fax Console Wizard. Enter the fax number you are sending the fax to and any other necessary information you want to send with the fax. It will take you through step by step including making a cover sheet. When you push Finish the fax will send. This should give you an idea of what your fax options are when setting up your office. Happy Faxing!
YOU CAN ORDER YOUR BUSINESS CARDS WITH YOUR SPECIALTIES ON THE BACK OF THEM In order to network, you may want to have your business cards with your specialties on them. The specialties look great on the back of the card with your normal info on the front.
NEW CUSTOMIZED ROLODEX CARDS...WHAT A HIT!! RN MARKET announced Rolodex cards in our last newsletter and we got a huge response. Those that have purchased have been very happy with the cards and some have repurchased in the same month. So, those of you who feel that they want to get in on the action, contact us to get some Rolodex cards. We are also able to print on the back of the cards for a small additional charge. You can put your specialties or services on the back for added attention. You can have your logo and information custom designed and printed in color on Rolodex cards. Include these cards in your marketing package so your clients always know how to reach you. Contact RN MARKET for more details.
ONLINE STORE RN MARKET would like to announce the opening of our new, fully functional online store. Feel free to browse through our new store to learn more about our products or to make a purchase. There is also extra information about us, our products, and our production process on the left menu of the store. Visit our store by going to www.RNMARKET.com and clicking the online store link on our home page.
HAVE YOU GOTTEN A CASE, TELL US HOW YOU GOT IT! How long did it take for you to get a case? What marketing items did you send out and how many packets did you need to send to get a response? You can use your name if you want or we can conceal your name if you do not want others to know who you are. It may be published. Even if you have only gotten one case, give us a call, email us, or send us your story. We want to hear from you!!
SEMINARS, UPCOMING CONFERENCES, AND SPEAKING EVENTS We will be speaking and/or exhibiting at these conferences.
Other conferences will be announced in our future newsletters.
We are now selling the 2005 Edition of "The Expert Witness Handbook". Whether you plan on becoming an expert witness or not, it is a great reference to have. Veronica uses it over and over again. There is a sample contract in it that can guide you when making your own contracts. Of course, always make sure an attorney goes over any contracts which you make yourself. You asked for the new edition, you got it!! We have many in stock but they sell out quickly, order your copy today either at our on-line store or by phone 813-810-0106.
RN MARKET'S NEW EDITION BOOKS - "The LNC Marketing Handbook" and "The LCP Marketing Handbook" Second Editions Include:
Over 100 more pages of information not included in the first books You can purchase the first edition while supplies last, on our on-line store, through http://www.Amazon.com, or to purchase your copy of The LNC Marketing Handbook, or The LCP Marketing Handbook, contact RN MARKET. We will mail your book out on the day of your order.
Web site renewals due Important: Several people have missed their due dates to renew their Web sites. We try to contact you in time but are not able to reach some of you. If you have a Web site that we created, contact us for your due date if you are unsure. You can also renew early so you don't have to worry about the due date. Ask us to send you your STATS.
Let us know if you need to incorporate your design in an advertisement or if you need to design any items including pens, cups, or custom logos. Let us know if you will be needing printing.
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December 16th - 18th, 2005 WYNN LAS VEGAS LUXURY RESORT HOTEL & CASINO Las Vegas, Nevada
See our Web site for more details.
What can the market for success seminar and mentoring program really do for you? I am sure that you already have heard about the success of our last attendees!! If not, ask them about it!! If you need clients, this is your seminar!!
This time, this one is for you!! We had a huge demand to hold more marketing seminars. For those that were unable to book their spot to go to our seminar and mentoring program this year in February and last year in December, we heard you and here is your chance. Take us up on it quickly because this will be sold out without a doubt!! We already have spaces sold. There are 7 spaces left.
Do you have enough business right now? If not, we can help you increase your clientele.
Seminar Includes:
If you are wanting to quit your current position as a nurse in the hospital and work on your own, then this seminar will show you how. We can teach you our success formula for getting clients that works every time. We have had several people who have quit their regular nursing positions in order to work full-time now that they have cases. They can pay their bills!
Why should you do it? For the benefits:
What is the catch? You make goals, have plans, follow those plans and produce results. Help your business increase to a level that you can be happy with by focusing and following Veronica's "Formula for Success". You have to apply the concepts to get results. Ryan and Veronica will show you how.
We are Health Care Professionals in business. Veronica is a successful Legal Nurse Consultant with her own thriving practice. How did she do it? She lost her job due to a latex allergy. She needed money immediately and was able to come from almost losing everything to having the home and car of her dreams while still maintaining her relationships with her children and having time to spend with them. Veronica invites you to learn her "Formula for Success" in an exclusive setting and comfortable environment; a salon suite while sipping champagne.
Veronica's MARKET FOR SUCCESS Seminar & Mentoring Program gets you going from start to finish. Whether you have clients or not, Veronica will coach you prior to the seminar. She will give you hands on training during the seminar to get you motivated and focused with what you need to kick your business up. She will show you how to increase your clientele and will follow you after the seminar until you get your first client. Arm yourself with what you need to succeed! Treat yourself to an early Christmas gift!!
Reach your full potential. Turn your dreams into success. Sign up now. Get your business moving in the right direction.
Only 7 spaces left. You can sign up for our Las Vegas Seminar to be held in December by calling us for prices and full details. Call Veronica at 813-810-0106.
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RN MARKET NEWS, www.RNMARKET.COM 219 N. Excelda Avenue, Tampa, Florida
33609, Phone (813) 810-0106; Fax (813) 873-2334; email us:
info@RNMARKET.COM
Copyright 2005 by Veronica Castellana of RN MARKET LLC, Tampa, Florida. All rights reserved under law. No part of this work may be reproduced, written or electronically, without permission in writing from Veronica Castellana of RN Market. Copies may be made for review and personal reading purposes only. To unsubscribe, respond to this newsletter and place unsubscribe in your subject area. |
