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If you are having problems viewing this message, you may view this info at www.rnmarket.com |
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Monthly Newsletter for RN MARKET, LNC STAT, LNI Institute & IAALNI |
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Many find that achieving success in the field of Legal Nursing is sometimes not as easy as they may think. To achieve the success you desire, there are many key things you have to do to make your business both successful and efficient. Two skills you must master to make your business successful are Report Presenting and Marketing. If you become skilled and confident in these two areas, the chances of your business becoming successful increase exponentially. |
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First, your Report Presentation represents you and your business. If your report lacks what we call "WOW Factor," you probably won't get repeat business. Repeat business is one of the keys to success as a Legal Nurse. If you get repeat business, you can maintain just a few clients who give you many cases. This allows you to spend more time doing cases and less time doing the leg work of marketing to get your cases. Most Legal Nurses hate doing the marketing so this may come as good news. Once you have your clientele established, it is possible to do less marketing and still be successful. Just make sure you don't get stuck without any cases. |
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Next, Marketing is what will make you money. The part of marketing that most people have problems with is the cold calling and interviewing. There are specific questions and comments that you will be faced with that will determine if you get the interview or cases. If you don't know the correct responses to these questions and comments, they will act like roadblocks on your road to success. For example: What do you say if a potential client tells you they use doctors for their cases or they do them themselves? What if they say your fees are too high? Do you decrease them? If you said yes, you are cutting yourself short. What if the gatekeeper asks what you are calling for? Do you know what to say so they will put the attorney on the phone? |
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The LNC STAT Course teaches these skills in detail. However, some people need a little extra help to gain the confidence required to get the number of cases they want. For those people, we at RN MARKET suggest the 2-Day Success Internship. Veronica created the 2-Day Internship because many nurses beginning in this field fail in the two critical areas discussed. The 2-Day Internship helps you practice your report presentation hands-on. The internship gives you the opportunity to work EIGHT CASES. You also get to practice calling potential clients and interviewing while learning the responses to those questions that will make the difference between getting the case or not. |
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Success as a Legal Nurse is very attainable if you have the proper training. Trust RN MARKET with your future and obtain the training that will make achieving success effortless. |
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Internship Special: $200 Off |
Register for the next 2-Day Internship in Tampa, FL on August 9-10, 2007 and get $200 off of the registration fee. Just use discount code: "morecases" when registering. Offer not valid with any other discounts. |
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Click Here for More Info |
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DNA Fingerprinting & Forensics
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By Kelly Pierce-Gonzales, RN, MSN, LNC-Csp |
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The scene of a crime is a busy, hectic place. People running to and fro collecting evidence in the hope that the criminal may have left some vital clue behind that will lead to his arrest and, later, his conviction. Before 1985, actual fingerprints of the criminal were perhaps the most sought after pieces of evidence. The presence of a fingerprint at the scene, in the right place and combined with other evidence, might be enough to prove “beyond a reasonable doubt” that a suspect was guilty. Of course, fingerprints can be wiped off or obscured by blood or other fluids at the scene. Gloves might be worn. Fingers might be altered in some way that will obscure the prints. The savvy criminal had many ways to avoid leaving his fingerprints at the scene of the crime.
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In 1985, Sir Alec Jeffreys at the University of Leicester discovered DNA fingerprinting. DNA fingerprinting opened a new avenue for law enforcement personnel to obtain a positive identification of criminals. This technique is used to match samples of blood, hair, saliva, or semen to one another in the attempt to match the criminal to the crime. These samples can be collected from a variety of sources such as personal items (razors and brushes) or mouth swabs. As for the crime scene, DNA can be collected from many sources as well. For example, in a rape case, semen left by the perpetrator might be compared to a potential suspect in order to exonerate him or arrest him. DNA fingerprinting is useful in other areas as well, such as paternity testing, but the focus of this article will be on uses for forensic science.
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Although DNA fingerprinting is not completely fool proof, it is very convincing. Each comparison examines 13 regions of DNA, and if 5 regions match, the chance of the DNA coming from the same source is almost certain. It would be very rare, although possible, for samples to appear the same but come from different sources. If 5 regions match, however, this is compelling enough for an attorney to use in trial to convince the jury that the suspect is guilty beyond a reasonable doubt.
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In the years following its discovery and as the practice of DNA fingerprinting became increasingly common, a database was required to store all of the DNA samples collected. Thus, the Combined DNA Index System (CODIS) was born. This database has over a million DNA samples that have been taken from crime scenes or alleged and convicted criminals. Many of these samples do not have any identification but are stored in case they match a future crime scene or new evidence is discovered for the crime scene from which they were collected. As with the now archaic standard method of fingerprinting, law enforcement personnel can run a DNA sample through CODIS and see if they have a match with any known offenders already in the database. The DNA Identification Act of 1994 allows all of these DNA samples of offenders and crime scene evidence to be sent to the database.
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An area of concern regarding DNA fingerprinting involves privacy of the person from whom the DNA sample was taken. Just as a credit card report or bank statement contains much personal information, so too might DNA information contain personal information that may be used for purposes other than what the sample was originally intended for. Research is ongoing regarding DNA and new information about DNA is being discovered all the time. For instance, a DNA sample may reveal diseases that the donor has or other private details of the donor’s life. Often, potential suspects have no choice but to offer DNA samples according to court order. This potentially may invade their privacy and place very personal information into other people hands.
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Although the area of DNA fingerprinting is still being perfected and has some controversial issues surrounding it, it is still a very effective tool used in the area of forensic science. DNA fingerprinting will continue to evolve and the process will be improved upon over time. This tool for identifying potential suspects at crime scenes and convicting criminals during trial is too useful for it to not be utilized to its full potential. The medical, legal, and law enforcement arenas can expect to see promising new research in the area of DNA fingerprinting in the years to come.
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Interested in forensics? Want to learn more? Contact Veronica at 813-261-4680 for more info. |
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| About Kelly Pierce-Gonzales |
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Kelly Pierce-Gonzales is the owner and founder of KPG Medical-Legal Consulting. She is a Registered Nurse and is certified as a Legal Nurse Consultant. Kelly has a Master of Science Degree in Nursing as well as a Bachelor of Science Degree in Nursing. She is highly skilled with over 14 years of clinical nursing experience. Kelly’s nursing experience includes nursing care as a Community Health Nurse for the Department of the Army, Labor and Delivery Nurse both in the Army and in local hospitals, Lactation Consultant in the Army, and Operating Room Technician in all specialties both in the Army and in a local hospital. Kelly purchased and has used RN MARKET's Ultimate Marketing Package and practices in Texas. Kelly is also a writer for RN MARKET and RN MARKET's Deposition & Expert Witness Testimony DVD. Visit the Web site RN MARKET created for her at www.kpgmlc.com. |
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Its' finally done! The IAALNI Members' Area is complete. If you are a IAALNI member, keep an eye out for your Account Set-Up Email detailing how to gain access to the associations online members' area. The email containing account setup information will be sent within one week of this newsletter. Once logged in you will be able to set up your online profile, view a list of association members, search the member list, gain access to association logos and seals, view discounts currently available for members, edit your profile any time you wish, and renew your membership. The IAALNI Members' Area is your easy-to-use control panel to your Legal Nurse Consulting resources. Set up your profile when you receive the Account Set-Up Email to have your invaluable Legal Nurse resources at the tips of your fingers!
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If you are not a member yet, see what you are missing. Sign up for only $100 per year at www.IAALNI.org and get the First Annual Summit DVD set at not charge! |
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We want to hear where you want us to take our courses. We schedule Tampa, Fl, New York, NY, and Napa, CA on a regular basis. Respond to this email and let us know which of our courses you want us to offer and where. We will have our courses where the most requests are. So, now is your chance to tell us where to go. Get your friends together and have our course come to you.
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| Get a $50 Gift Certificate |
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Would you like to submit an article for us to consider for publishing in RN MARKET News? Anyone can submit an article. Write about something that you feel should be addressed, something that you feel is interesting or helpful to nurses in business, or even an interesting or funny experience you have had with your business. You may want to call to make sure we like the topic before you spend time writing it. Submit the article to info@rnmarket.com. We will choose which articles get published. Become Published!
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Get a $50 Gift Certificate towards any course, marketing package, or reprint over $200 if we decide to use your article.
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Web site renewals due
Important: Several people have missed their due dates to renew their Web sites. We try to contact you in time but are not able to reach some of you. If you have a Web site that we created, contact us for your due date if you are unsure. Renew your site at least two weeks before the due date. You can also renew early, so you don't have to worry about the due date. Statistics are also available at your request.
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Top Stories:
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Success Secrets |
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| DNA Fingerprinting & Forensics |
| By Kelly Pierce Gonzales |
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IAALNI Members' Area |
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Other News:
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Announcements - Renew your Web site if you have not done so. Ask us to send you your STATS |
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Information About New Pricing & Packages Soon to be Offered at RN MARKET |
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Did You Know
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RN MARKET has seen nearly a 95% success rate of those who have taken the LNC STAT Course. Roughly 95% of the people who have taken the LNC STAT Course and used RN MARKET's Ultimate Marketing Package have gotten a case. What's the trick? They had to actually use what they have learned and make an honest effort to get a case. The cases are out there, they just have to be found! |
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If you are one of the people who haven't gotten a case yet, you are probably doing something wrong. Contact Veronica at 813-261-4680 to see what may be slowing you down. |
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RN MARKET NEWS, www.RNMARKET.COM 101 E. Kennedy Blvd, Suite 2130, Tampa, FL 33602 Phone (813) 261-4680 Fax (813) 261-4685 email us: info@RNMARKET.COM
Copyright 2007 by Veronica Castellana of RN MARKET LLC, Tampa, Florida. All rights reserved under law. No part of this work may be reproduced, written or electronically, without permission in writing from Veronica Castellana of RN Market. Copies may be made for review and personal reading purposes only. To unsubscribe, respond to this newsletter and place unsubscribe in your subject area.
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