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Learn how to make enough money to quit your job and have your own business! Don't know which way to turn? Increasing Your Clientele and Building Your Margin of Profit is what we help you do best!
INTRODUCING TECH TALK At our conference in New York in February, we had a few requests to have a column in our newsletter called "Tech Talk". One of our "techies" will answer some of the questions that may be simple to some and harder for others. Thanks to all of you for your request. You'll see it in our next newsletter coming soon!!
NEW CONTEST!! "MAKE A CONNECTION!!" For those of you that are going to Vickie's NACLNC® Conference in New Orleans, here is a contest just for you. RN MARKET wants you to make some kind of connection for a proposal for something that you can benefit from in the future. This must be done while at the conference. It does not have to be business related. It can be a phone number or business card from a cute guy, it can be a free hotel coupon from a hotel manager, or a business card from an attorney for a possible case. It needs to be from the person that can give it to you. Not a flyer or a discount in general that just anyone can get. Only something that someone is willing to do for you in the future if you "just call". Any type of connection!
We want something physical from this connection and what that person can offer you in the future. Bring the card by our booth on Sunday of the conference and we will see just how good all of you are at networking. If you make more than one connection, even better.
We will have a gift for the person that to us gets the best proposal or proposals depending upon what you can come up with. Only one will win. If you think you can not come up with one big proposal, try to get many small ones. If no one comes up with a big one, the one with the most small ones will win the gift.
This exercise was taken from RN MARKETs MARKET FOR SUCCESS Seminar and Mentoring Program Workbook.
HOW TO BUDGET YOUR MARKETING DOLLARS Budgeting your marketing dollars can be tricky. The question that we get asked the most is, "What should I spend my money on first?" Most people don't have the money to purchase everything they need to start a business.
If you have a limited budget, purchase business cards, letterhead, envelopes, brochure or "services", and letter of introduction or "intro". Send your promotional packets out and follow-up on them later with a newsletter or post card and a phone call.
Once you get paid from your first case, invest your money back into marketing. Purchase post cards, newsletters or a tri-fold brochure for an alternative mail out and purchase your Web site to complete your professional look.
Business cards are always important and don't cost much. They are a good networking tool to have with you at all times. You can even turn them into Rolodex cards, or purchase Rolodex cards separately. This gives them an extra way they can remember you by.
YOU CAN ORDER YOUR BUSINESS CARDS WITH YOUR SPECIALTIES ON THE BACK OF THEM FOR THE UPCOMING CONFERENCES The conferences are coming up. In order to network with other LNC's, you may want to have your business cards with your specialties on them. The specialties look great on the back of the card with your normal info on the front. Call us to see if you can get these cards for the conference so that you will be ready to network. We have already made many extra cards for others.
ARE YOU GOING TO VICKIE'S NACLNC® CONFERENCE IN NEW ORLEANS OR THE AALNC CONFERENCE IN ANAHEIM? We are looking for those of you who are going to either Conference that have purchased from RN MARKET. Let us know. We have something for you!! Give us a call at 813 810-0106, so we can tell you how to get it!! Hint...we need your shirt size!
POWERPOINT PRESENTATIONS CAN NOW BE MADE FOR YOUR COMPANY BY RN MARKET Ask Barbara Cagianese how it worked for her. She wanted to exhibit at a Lawyer's Convention and she wanted to find a way to increase her clientele and to attract attention to her booth. We made her marketing packets, the designs for her display boards, and also made a PowerPoint Presentation for her laptop which she placed on her exhibiting table. She had a lot of traffic to her booth and she came home with some business!! She plans on purchasing copies of her presentation to send to attorneys. The CD comes in a DVD style case with her design imprinted on the actual CD and cover. Not stamped on, but printed directly on the CD. We provided a professional look for her business. She shared her experience with us at the New York MARKET FOR SUCCESS Seminar this February where she let others there know exactly what she thought of her program and RN MARKETs products!!
NEW CUSTOMIZED ROLODEX CARDS...WHAT A HIT!! RN MARKET announced Rolodex cards in our last newsletter and we got a huge response. Those that have purchased have been very happy with the cards and some have repurchased in the same month. So, those of you who feel that they want to get in on the action, contact us to get some Rolodex cards. We are also able to print on the back of the cards for a small additional charge. You can put your specialties or services on the back for added attention. You can have your logo and information custom designed and printed in color on Rolodex cards. Include these cards in your marketing package so your clients always know how to reach you. Contact RN MARKET for more details.
NEW ONLINE STORE RN MARKET would like to announce the opening of our new, fully functional online store. Feel free to browse through our new store to learn more about our products or to make a purchase. There is also extra information about us, our products, and our production process on the left menu of the store. Visit our store by going to www.RNMARKET.com and clicking the online store link on our home page.
MARKET FOR SUCCESS STORIES WANTED RN MARKET is looking for success stories from those who have purchased the Ultimate Marketing Package or any products or services from RN MARKET in the past. We know we have talked to many of you and you have sent in your testimonials. This is different. We are looking for your story of success. How long it took for you to get a case and how many packets did you send out? You can use your name if you want or we can conceal your name if you do not want others to know who you are. It may be published. Even if you have only gotten one case, give us a call, email us, or send us your story. We want to hear from you!!
SEMINARS, UPCOMING CONFERENCES, AND SPEAKING EVENTS
March 30th - April 2nd, 2005 in Anaheim, California. AALNC American Association of Legal Nurse Consultants National Conference where Veronica and Ryan will be exhibiting and speaking about "Modernizing Your Marketing." In April, May, and July we will be teaching Marketing, Graphic Design and Web sites for Louisiana State University in New Orleans, Louisiana. We will be speaking and/or exhibiting at these conferences coming up this year.
Other conferences will be announced in our future newsletters.
2005 EDITION "THE EXPERT WITNESS HANDBOOK" BY DAN POINTER NOW AVAILABLE AT RN MARKET We are now selling the 2005 Edition of "The Expert Witness Handbook". Whether you plan on becoming an expert witness or not, it is a great reference to have. Veronica uses it over and over again. There is a sample contract in it that can guide you when making your own contracts. Of course, always make sure an attorney goes over any contracts which you make yourself. You asked for the new edition, you got it!! We are selling out quickly, order your copy today either on-line or by phone 813 810-0106.
RN MARKET'S NEW BOOK - "MARKET FOR SUCCESS" Veronica and Ryan want to announce their Second Edition marketing handbook "MARKET FOR SUCCESS." This book is for Legal Nurse Consultants, Life Care Planners, Expert Witnesses, Nurses, and all other Health Care Professionals in business. The price is $45.00 with $5.95 for shipping, postage and handling. Second Edition Includes:
Reserve Your Copy of "MARKET FOR SUCCESS" now by contacting RN MARKET and making payment by either a check or credit card.
We are on our second printing of The LNC Marketing Handbook and The LCP Marketing Handbook. You can purchase them at our on-line store, through http://www.Amazon.com, or to purchase your copy of The LNC Marketing Handbook, or The LCP Marketing Handbook, contact RN MARKET. We will mail your book out on the day of your order.
You will find information to assist your business and build your margin of profit. Market your business using tips from the first and ONLY company that caters to full service marketing and mentoring for Legal Nurse Consultants, Life Care Planners, Nurses and Health Care Professionals in business...RN MARKET LLC.
ANNOUNCEMENTS: Web site renewals due Important: Several people have missed their due dates to renew their Web sites. We try to contact you in time but are not able to reach some of you. If you have a Web site that we created, contact us for your due date if you are unsure. You can also renew early so you don't have to worry about the due date.
Those past customers who have Web sites about to expire, please contact RN MARKET if you would like to keep the site. If it is not renewed in time, it may be cancelled and will need to be rebuilt. Please notify us at least one month before expiration to renew.
EMPLOYMENT
OPPORTUNITIES
Legal Nurse Consulting Firm (LNC Firm)>> We would like to thank those of you who have applied to LNC Firm. We have taken applications and placed them on file and have already utilized several LNCs as subcontractors on cases that we have received. If we need more LNCs, we will be listing the positions on the Yahoo.com listserv for LNCs or in our newsletters. RN MARKET LLC >> We have hired several more people to add to our team at RN MARKET. You'll be hearing about them more in the future. GRAPHIC DESIGN We have hired another graphic designer at RN MARKET and are able to make custom graphic design and advertisements. Let us know if you need to incorporate your design in an advertisement or if you need to design any items including pens, cups, or custom logos. Cost for graphic design by RN MARKET is $75 per hour and usually totals about $150.00 for the design. Let us know if you will be needing printing. |
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SIDE BAR
Look for us at the 2005
National Alliance of Certified Legal Nurse Consultants (NACLNC
We will be a major sponsor for the conference. See you there!
www.LegalNurse.com |
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CONTEST We are no longer taking entries to our contest. Time is out and final judging is taking place. We will be picking our winner and it will be announced in our next newsletter. There have been many entries and we thank all of those who have entered throughout the year. |
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RN MARKET NEWS, www.RNMARKET.COM 219 N. Excelda Avenue, Tampa, Florida 33609, Phone (813) 810-0106 Fax (813) 873-2334 email us: info@RNMARKET.COM
Copyright 2005 by Veronica Castellana of RN MARKET LLC, Tampa, Florida. All rights reserved under law. No part of this work may be reproduced, written or electronically, without permission in writing from Veronica Castellana of RN Market. Copies may be made for review and personal reading purposes only. To unsubscribe, respond to this newsletter and place unsubscribe in your subject area. |
