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Tips and Tricks for Legal Nurse Consultants, Life Care Planners, and Nurse marketing.

 

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Monthly Newsletter for RN MARKET, LNC STAT, LNI Institute & IAALNI
Top Stories:

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Case Strategies for 2009

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Weekend Wine Lessons with Tours and Tastings

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Successful Interviewing Tips

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Huge Discounts for Courses and Other Products
 
Case Strategies for 2009 Top^
Whether you know it or not, there is always room for improvement in your Legal Nurse practice. If you feel you know all you need to know just by taking one course, you have the wrong attitude. It is impossible to learn everything there is to know about being a Legal Nurse from one course. Even with a course like LNC STAT which has the highest success rate around, there is room for more training and improvement. Therefore, RN MARKET is proud to introduce yet another opportunity for high quality training that will help ensure you achieve the success you desire in the New Year. Case Strategies is the new 2-day workshop that was developed by collecting feedback from practicing Legal Nurses. The Case Strategies workshop focuses on more weak points that many nurses have in their practice. This is training that every Legal Nurse must have if they want to get ahead.
 
CASE STRATEGIES FOR 2009
21 Tips for Top Performance in the 21st Century
1. 35 Steps to Market for Success
2. How to Collect Attorney Names
3. 5 Most Effective Forms of Marketing
4. Exhibiting
5. Advanced Interviewing Techniques
6. Retainer Fees
7. Getting Paid
8. Medical Research
9. Legal Research
10. Finding Expert Witnesses
11. Subcontracting
12. Affidavits
13. Legal Team Interaction
14. Attorney/Client Privilege
15. Work Product Doctrine
16. HIPAA Regulations
17. Information Security Practices
18. Copyright Infringement
19. Plagiarism
20 A Case from Start to Finish
21. Case Strategies
 
Instructors:
Veronica Castellana, RN, BSN, ALNC, CLNI, CPSS
Ryan Sanchez, BSME
Amanda Straka, JD
Jeff Straka, JD
 
Case Strategies Workshop Info:
Date: March 12-13, 2008
Location: San Francisco, CA
 

What's Included:

Hotel Room for two nights (does not include tax)
Continental Breakfast
Coffee Breaks Twice a Day
Evening reception on one of the nights
Case Strategies Textbook
Case Strategies Workbook
Custom Attorney Packets containing local attorney information tailor made for each attendee
Pier One Imports Tote Bag
Pen
Highlighter
 
Rates (including hotel room for two nights):
$995 Advanced Special Rate Prior to Jan 15, 2009
  Bring a Friend! Share a room and save $100 per person. $895 each after the first person.
   
$1195 Special Rate January 16 – February 15, 2009
  Bring a Friend! Share a room and save $100 per person. $1095 each after the first person.
   
$1500 Regular Price after February 15, 2009
  Bring a Friend! Share a room and save $100 per person. $1400 each after the first person.
 
Call Now to reserve your seat and hotel room.
866-933-2562
 
 
Weekend Wine Lessons with Tours and Tastings Top^

Join Veronica, Ryan and the RN MARKET staff for Wine Lessons with Tours and Tasting Experiences. Have you ever been to a wine tasting, a wine cave tour, or better yet, how about barrel tasting?

 

Veronica has studied wine and wineries for the past few years and has taken several courses such as:

   
The University Wine Course
Windows on the World Complete Wine Course
Wine Spectators School Courses:
  Understanding Wine
  Food Pairing
  Sensory Evaluation
  Tuscany
  Bordeaux
  California Cabernet
 

Veronica is writing a book called “The Napa Valley Experience”. She has also read several books on wine and wineries including:

   
The Wine Bible
Oz Clark’s The Pocket Wine Guide
The California Directory of Fine Wineries
Napa Valley The Ultimate Wine Guide
Spectacular Wineries of Napa Valley
California Wine Country The Napa and Sonoma Valleys-and Beyond
 

Veronica and Ryan belong to several of the best wine clubs in Napa Valley which also provide wine literature and a variety of wines. They share these wines at their nursing classes to celebrate with the nurses who have taken their courses. The nurses don’t seem to mind the celebration. Some of the wine clubs that they belong to include:

   
Cuvaison
Laird
Hall
Andretti
St. Supery
Imagerey
 

Case Strategies will be taking place March 12th – 13th, 2009 at the Marriott in San Francisco. Join Veronica, Ryan and her staff on Saturday the 14th or Sunday the 15th or both days for a weekend of excitement, wine lessons, wine tastings and experience the Napa Valley region and maybe even part of the Sonoma region depending on time, what is available and how many people sign up for the experience.

 
Call for details. 866-933-2562
 
 
Successful Interviewing Tips Top^

According to the University of Illinois Extension statistics, first impressions are formed within seconds of meeting someone new. It breaks down to these three main factors;

 
55% Appearance and Body Language
38% Tone of Your Voice
7% What You Say
 

We have been hearing some feedback from attorney-nurse interviews, and wanted to pass that information along to you. The first impression is critical to be able to impress the attorney and assure him or her that you are competent, efficient and able to help them understand their medical-legal cases.

 
Don’t Wear Your Hospital Scrubs

The Legal Nurse needs to dress for the part you want to be hired for. In other words, do not arrive to the interview in your scrubs, or other hospital attire. Failing to do so may send a message to the attorney that you don’t have time management skills to complete the task of dressing for an interview. Consequently, he or she may think that perhaps you do not have time to work effectively on the cases either.

 
Be Completely Organized

Nothing is worse during an interview than not being able to find the report you are talking about with the attorney, or having to shuffle through papers and notes to present your SmartDraw illustrations. When Veronica presents herself to an attorney, she uses a presentation folder that has a large label with her company logo on it. It looks extremely professional and put together, and shows the attorney that her company is to be taken seriously. Her label has the design that matches her business cards and company design. This type of presentation gets results, and has been utilized by Veronica over the years after many trial and errors of other ways to present your information.

 
Presentation Folder
(100 count with shipping, various colors): $190
 
Large Presentation Labels
(252 count, printed with Logo and shipping): $70
 
Nothing to be Nervous About

By controlling your body language, you can appear more self confident and relaxed. Many nurses are extremely nervous when meeting with the attorney, when they should be happy and excited to be meeting with their next potential case. Smiling, without being silly, is one of the best ways to break the ice and let your own personality shine through. Be aware of your body language. Do you tend to pick at your nails? Do you get itchy when you are nervous? When meeting with the attorney, be fully present in that moment. Put the distractions in your life out of your mind. Sit slightly foreword on your chair and have both feet on the floor. If you need to, you can cross your ankles, and remember to keep good eye contact.

 

If you would like help with your interviewing skills, think about booking Veronica for her Internship class. This gives you a small class size that will focus on you, your skills and areas that may need more practice. We have found that this class is the key for some of our nurses to get past the gatekeepers and schedule the interviews with attorneys.

 
2-Day Internship class dates:
February 2-3, 2009 (Tampa, FL) $1200
October 12-13, 2009 (Tampa, FL) $1200
 

RN Market wants our clients to have the entire package, because this equates to the successful Legal Nurse. There is a reason that our nurses are THE most successful Legal Nurses in the business. If you are not experiencing success in your Legal Nurse business, CALL us. We know the formulas that work, time and time again. We can only help you succeed as much as YOU want to succeed. If you want more out of your Legal Nurse career, ONLY you can make that happen. We have the tools for you that will work, but you must decide that you are going to take that first step.

 
 
Huge Discounts for Courses and Other Products Top^

Find huge discounts for the Holidays for various course packages and many other gifts and products by going to our IAALNI Auction Site. All proceeds support the IAALNI, the new association for the advancement of the Legal Nurse Industry. Many products are selling for well below their suggested retail price. See some featured items below. Click Here to view all online auctions.

 
Featured Items for Sale in the Auction
   

Silver Quilted Designer Purse

Value: $368.00

Current Bid: $160.00

Click Here

 

Whitewater Rafting in Maine for 4 people

Value: $400.00

Opening Bid: $291.00

 

Click Here

 

LNC STAT DVD Home Study Course

Value: $2330.00

Opening Bid: $1200.00

Click Here

 

Brighton Black Stone and Earrings Set

Value: $75.00

Current Bid: $25.00

 

Click Here

 

Cuisinart Coffee on Demand Coffeemaker

Value: $185.00

Opening Bid: $87.00

 

Click Here

 
   
Click Here to view all online auctions.
 
 
Get a $50 Gift Certificate Top^
Would you like to submit an article for us to consider for publishing in RN MARKET News? Anyone can submit an article. Write about something that you feel should be addressed, something that you feel is interesting or helpful to nurses in business, or even an interesting or funny experience you have had with your business. You may want to call to make sure we like the topic before you spend time writing it. Submit the article to info@rnmarket.com. We will choose which articles get published.  Become Published!
 
Get a $50 Gift Certificate towards any course, marketing package, or reprint over $200 if we decide to use your article.
 
 
Announcements Top^
Certification renewals due
Important: Several people have missed their due dates to renew their certifications. Contact us for your due date if you are unsure. You can also renew early, so you don't have to worry about the due date. If your certification has expired, you are no longer allowed to use your credentials on any marketing tools or verbally. These credentials include ALNC, CLNI, and CPSS.
 
Web site renewals due
Important: Several people have missed their due dates to renew their Web sites. We try to contact you in time but are not able to reach some of you. If you have a Web site that we created, contact us for your due date if you are unsure. Renew your site at least two weeks before the due date. You can also renew early, so you don't have to worry about the due date. Statistics are also available at your request.
Other News:
In Our Future Issues:
2009 Indulge Conference
Golf Outing
Programs at a Glance

 

UPCOMING EVENTS

LNC STAT

Tampa, FL: 4 Seats Left

Jan 26-30, 2009

 

2-Day Internship

Tampa, FL: 7 Seats Left

Feb 2-3, 2009

 

Certified Product Safety Specialist

Tampa, FL: 5 Seats Left

Feb 18-20, 2009

 

Case Strategies

San Francisco, CA
6 Seats Left
Lodging Included

Mar 12-13, 2009

 
For a full list of events, click the More Info button below
 

   
iPOD SPECIAL

Get a 120GB iPod Video at No  Additional Cost

 

 

For a limited time, order the Hands-On & Interactive LNC Stat Certification Course and choose between a 120 GB iPod Video or the 13 DVD set with a free DVD player at no additional cost. Prices go up soon!

 

   
SUPPORT THE CAUSE

LatexAllergyInfo.com

Anyone who knows a little about Veronica knows that she suffers from an extreme hypersensitivity to Latex. However, she is not the only one. There are many people in the healthcare industry and around the world who suffer from this illness. Click the button below to see what you can do to help make a difference.

 
 
Useful Links
LNC STAT- Legal Nurse Consulting Certification for Beginners or Advanced
LNC STAT-Course Dates
LNC STAT-Home Study Course
The Ultimate Marketing
Package
The LCP Marketing Handbook
Medical Legal Aspects of Medical Records
The Expert Witness Handbook
Nursing Malpractice
 
RN MARKET NEWS, www.RNMARKET.COM 112 S Armenia Ave, Tampa, FL 33609 Phone (813) 251-3609 Fax (813) 251-3609 email us: info@RNMARKET.COM

Copyright 2008 by Veronica Castellana of RN MARKET LLC, Tampa, Florida. All rights reserved under law. No part of this work may be reproduced, written or electronically, without permission in writing from Veronica Castellana of RN Market. Copies may be made for review and personal reading purposes only. To unsubscribe, respond to this newsletter and place unsubscribe in your subject area.

 

 

 

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