RN MARKET NEWS
Editor: Veronica Castellana RN, BSN, CLNC
Volume 1 | Issue 5 | September 1, 2003

Don't know which way to turn?
Need help getting started as a Legal Nurse Consultant?

In the last issue of RN MARKET NEWS we discussed the National Nurses in Business Association (NNBA) Annual Conference in Houston. We also talked about how to include a sample chronology in your marketing packet, how to multiple market, where to begin as a Legal Nurse Consultant, and we introduced the newest member to our marketing team, Donna Allison Arena. Contact the editor for a free copy if you have not received one.

In this issue, we will talk about a case involving exhibit preparation, Step one: intro and services pages, Step two: fee schedule and CV, Step three: Web site, Step four: follow-up, and Step five: the interview.

We also have a "case contest" for a free prize and gift certificate from RN MARKET. It involves reading a scenario question and sending us your answer by email. Go to our Web site for further details regarding the contest. The winner will be announced on the Web site, will have their answer posted and they will also be mentioned in our newsletter.

www.RNMARKET.COM

National Nurses in Business Association (NNBA)
September 9-10, 2003
Houston, Texas
Radisson Hotel

www.nnba.net

Visit RN MARKET in Houston exhibiting at the National Nurses in Business Association

RN MARKET is set up for credit cards.

Call us with any questions you may have about marketing. We give free marketing advice. We have done marketing packets for beginners as well as some nurses who have been Legal Nurse Consultants for over 10 years.

A Case Involving Exhibit Preparation

It was late on a Sunday night and one of the attorneys that I regularly do work for on medical related cases calls me up. He had discussed a criminal case with me the week before regarding a man who was accused of doing something that he states he did not do. (Let's leave it at that). I commented to the attorney that a simulation of the events might shed some light on the impossibility of what this man was accused of. The attorney simulated the event and was calling me to do some exhibit preparation.
The case was in the morning. The jury was to be picked. The local print shop was open 24 hours however, the attorney needed to see the pictures on different types of paper to see which one it looked best on for print. I was using high gloss paper, thick cover paper and having to regulate the picture to fit the entire page.
We printed the pictures and the next day I called the attorney to see how the case went. He stated that the case was over. An agreement was reached. The attorney stated that he used my services because he knew that I did exhibit preparation and that he needed my services in a hurry. A criminal case for the defense and it wasn't involving medical records, health, illness or injury.

Keep your mind open when it comes to cases and what you can offer the attorney. Exhibit preparation does not have to involve a medical record.

Visit RN MARKET LLC on the Web for more information on how to get started or how to update your image as a Legal Nurse Consultant. Send in your marketing materials and we will evaluate them for free! We offer free marketing mentorship! All you have to do is call or email us with your questions.

www.RNMARKET.COM

Step One: Intro & Services

 

The feedback is coming in from many of the nurses who have purchased the "Super Special" from RN MARKET LLC. Some nurses have gone independent and many are calling up and asking what to do now that they have an interview.
There are steps to marketing success as a Legal Nurse Consultant. I have assisted nurses using steps to start their business or update their image all the way to watching them acquire cases. Congratulations!

Step One: First, you need to have an image for your business. If you already have one, send in your marketing materials for a free review. RN MARKET will be truthful and let you know what you need to fill in your gaps. Marketing materials can be made to match your image where needed.
I have found that the best way to market is by direct mail, networking, and referrals. The intro and services page that I offer with my blow-out "Super Special" is the best way to start marketing. It has been put to the test and proven to work. It comes with the large label in a large envelope with an intro page listing your mission statement, areas of practice, guarantee, and something about you and your company. The services page consists of what you can offer to the attorney. Place these in the large envelope, with the large label and mail. Follow-up with a phone call to get your interview and you are ready for Step Two.

Let RN MARKET write your marketing materials for you. You proof read them and make your changes.

Step Two: Fee Schedule and CV

 

Once you have your intro and services sent out and your interview date and time, you will need to be prepared to go on the interview. You may need to get an updated CV and a Fee Schedule so that you can hand these items to the attorney along with your intro and services in case there are others who did not get your marketing packet. You might also be asked to produce a sample of your work product such as a Sample Chronology or a timeline. Remember, these items need to be printed with a laser printer. Most of the ink jet printers that are on the market today, have ink that smears or bleeds when it is mailed or used for your marketing packets. It looks unprofessional and may cost you a case.
Be sure to also place these items on high-quality paper for a better look and have them match your image.

RN MARKET LLC offers content, design and color to your marketing packets. We free up your time so that you can follow up with clients or work on cases.

Step Three: Web site

 

Your marketing packet is ready to mail. Purchasing a Web site either at this time or after your first case is an important part of increasing your credibility and another way to market the services that your company offers. It can also provide attorneys with information about you. Web sites can range in prices. You do not need a Web site that costs thousands. You are not trying to market products on the Web, you are trying to project an image of your company. A Web site for one year with RN MARKET will cost you $298.95. A very affordable price and probably can't be beat even if you made it yourself. The company that we use to host our Web sites is located in the United States and was voted number one last year and so far this year. We are able to offer these low prices because we make many Web sites each month and are offered a lower fee when purchasing the Web sites. We do not charge for our time.
The price includes an email address that will direct all mail into your current email account. You will only have to give us your email address that you want the mail directed to. You will also recieve a URL so that others can access your Web site. You will be submitted to search engines to generate traffic to your site. The price of $298.95 is for one year of service. There are no monthly fees. You can purchase a second year at any time before expiration of the first year.
Please be sure that when purchasing a Web site package, you ask what is included in that package and if there are any extra hidden charges. Make sure that your site will be submitted to search engines and that you are able to make changes as needed to your sites such as an address change or update on your services without further costs to you.

If you would like some examples of Web sites that RN MARKET has made, send us an email requesting some of the Web site addresses of other Nurses that have purchased from us and are not listed on our testimonials pages. We have made many.

Step Four: Follow-up and Step Five: The Interview

 

Step Four is one of the most important steps in marketing any business. Following up after you send your marketing packets will get you more response. Many people feel that they need to skip this step. Teresa Rawlings from Aseret Medical Legal Consulting had a suggestion that is working for her. She calls the attorney's office before she sends the marketing packet out. She lets them know that it is coming and gets a specific name that the marketing materials could be addressed to. It sets them up to receive the marketing materials and also sets them up for a follow up phone call.

After all of those follow up phone calls you are ready for your interview. Once you get an interview, you will need to dress for success, prepare yourself with more marketing packets than you think you need, and have your materials ready for presentation if asked for them. Many nurses have given feedback on this topic. They say that attorneys mainly ask for a CV, a fee schedule and a sample work product.

Once a smart attorney has a taste of what a Legal Nurse Consultant can offer them, they never let go. You only need one or two attorneys to give you business in order for you to get yours.

RN MARKET NEWS, www.RNMARKET.COM 219 N. Excelda Avenue, Tampa, Florida 33609, Phone (813) 810-0106 Fax (813) 873-2334 email us: info@RNMARKET.COM

Copyright 2003 by Veronica Castellana of RN MARKET, Tampa, Florida. All rights reserved under law. No part of this work may be reproduced, written or electronically, without permission in writing from Veronica Castellana of RN Market. Copies may be made for review and personal reading purposes only.