RN MARKET NEWS
Editor: Veronica Castellana RN, BSN, CLNC
Volume 1 | Issue 6 | October 1, 2003

Don't know which way to turn?
Need help getting started with your business?

In this issue of RN MARKET NEWS, we will discuss how to get started in your nursing business,a marketing plan that works, four effective forms of advertising, the National Nurses in Business Association's recent conference and upcoming conference, The Art of Beauty's upcoming seminars, Diabetes Rx America and contest information update.

www.RNMARKET.COM

Diabetes Rx America is looking for nursing representatives that are interested in earning extra income helping patients receive a guaranteed savings on their Medicare co-pays. If you are interested in making extra money, please contact
Dave Sommerfeld, President of
Diabetes Rx America, at
1-800-357-0135, or visit their Web site at:
www.DiabetesRxAmerica.com

Visit Positive Holistic Approaches
Web site:

www.PositiveHolisticApproaches.com

A big thank you goes out to Joan Mazzeo-Little, RN, BSN, RMT President of Positive Holistic Approaches!

She pointed Veronica in the right direction for her mother who has terminal cancer. Thank you for locating the Healing Touch Practitioner.

Visit
National Nurses in Business Association (NNBA)
October 6-8, 2003
Metairie, LA

Best Western Landmark Hotel

www.nnba.net

Visit RN MARKET in Metairie exhibiting at the National Nurses in Business Association Conference

View the last conference pictures at:

www.warrenbemis.com/houston.htm

RN MARKET is set up for credit cards.

Call us with any questions you may have about marketing. We market nurses. If you don't know what to do, we do it for you! We give free marketing advice. We have designed marketing packets for beginners as well as some nurses who have been in business for over 10 years. If you don't know what business to get into, we can give you suggestions.

How to get started in your nursing business

Many people fail at their business before they even get started. They prepare by getting the education that they need to start their new nursing business, the telephone number and business set-up such as a fax machine, printer, computer, office equipment and other items to start up their business and then...they stop.

They are afraid to fail. They may not know where to go from there. How to get business or what to do once they have it.

The image that others see of you and your business will start with how you project your image. From your marketing packet to your outward image including what you wear. You need to be professional and dress for success. But even with this in place, you can fail. Your marketing packet is the most important image you portray. If you make the marketing materials yourself, you are going to have less business or no business. There are many no's in marketing that nurses seem to go to first when creating their marketing packets. Some nurses go into business with no marketing plan.

For the price that it costs to make copies, you can get your entire marketing packet including design and content printed on quality paper from RN MARKET. RN MARKET won't cost you any more money than if you made it yourself. The quality will be worth it!

Visit RN MARKET LLC on the Web for more information on how to get started or how to update your image as a Nurse in business or Legal Nurse Consultant. Send in your marketing materials and we will evaluate them for free! We offer free marketing mentorship! All you have to do is call or email us with your questions.

www.RNMARKET.COM

A Marketing Plan That Works

 

RN MARKET started marketing for nurses by helping them create their letter of introduction and brochure. Then RN MARKET came up with another way to market. How did we do it? First, Veronica sat in an office that was occupied by four attorneys. She watched them open their mail for two weeks. They thought she was "nuts" and while that is debatable, she still sat there and watched. She found that for Legal Nurse Consultants to have effective marketing tools, she would need to know what they thought was effective by watching reactions and looking at what they kept, looked at, and threw away.

Here are some of her observations:
1. Quality paper is important
2. Color is important
3. Large envelopes are better than small ones
4. Presentation is important
5. Bulleted items and less words or paragraphs are read more
6. Their name does not need to be on it (they already assume everything has their name on it already)
7. They don't like to turn, open, flip or read the back of anything

Here is Veronica's conclusion: The Super Special. Veronica came up with the Super Special as a new way of marketing. She has not gotten ANY "bad" feedback from anyone she has made the Super Special for. Almost every nurse who has come to her for marketing has purchased the Super Special. It works.
However, one of the nurses did come back with "bad" feedback, and you know who you are, they received three cases from an attorney. They called Veronica up and said, "It's all your fault! Now what do I do? I have cases!" Veronica mentored her and helped her get on track with her cases. She now has a thriving Legal Nurse Consulting business.

If you are afraid of your first case, remember, you can always subcontract!

Let RN MARKET write your marketing materials for you. You proof read them and make your changes.

Four Effective Forms of Marketing

 

Veronica's opinion of the Four Most Effective Forms of Marketing for nurses in business.
1. Networking
2. Direct Mail Marketing
3. Web Site
4. Referrals
First networking with others that you know that can possibly get you leads is the way to start marketing for your business. Bringing your business cards every where you go and casually letting others know what form of business you are in can get you in the right place at the right time. You would be surprised at the connections that you will make and the responses you will get from others.
Once you have your marketing packet professionally made, actually mail them out. Some people skip this step. Direct mail marketing works. Follow-up with a phone call. This is the most effective marketing advice that Veronica believes in. If your marketing items are in a large envelope instead of a smaller one, someone will open it and someone will glance at the words. Have you ever thrown out a large envelope that you received without at least opening it up first to see what's inside?
Another form of marketing that works is having a Web site professionally made. Web sites help to project your professional image and should contain the same information that is in your marketing materials. You also need to include contact information, your products or services and be sure to have a mailing list.
Once business starts flowing in, you can ask those with whom you have done business with to refer you to others that they think could utilize your products or services. When someone likes the products or services that they are receiving, they tend to tell others and then you are in business. Referrals are effective marketing tools to get more business.

RN MARKET LLC offers content, design and color to your marketing packets. We free up your time so that you can follow up with your clients.

National Nurses in Business Seminar

 

The recent conference in Houston for the National Nurses in Business Association went very well. There was a lot of networking done and many friends made. The Writing Workshop with Dan Poynter was very informative. We would like to thank Dan Poynter for donating an autographed book called, The Expert Witness Handbook for RN MARKET's online contest for Legal Nurse Consultants. The book contains Tips and Techniques for the Litigation Consultant. Thank You Dan!
We would also like to thank the President and CEO of the NNBA, Pat Bemis, for her wonderful conference. Pat, it was great and informative. Every nurse who wants to be in business should attend. Thank you Pat!
If you were unable to attend and would like to know more about the NNBA, you can visit their Web site. A link is located above with information about the next seminar in Metairie, LA in October. Make plans to be there. It's well worth the trip.

The Art of Beauty

 

The Art of Beauty is owned and operated by Donna Tozzi, BSN, RN. If you are unsure of what to do with your nursing career and want to step into something else, Donna offers a luxurious retreat, while at the same time, she advances your career with hands-on workshops covering current topics, including:
SCLEROTHERAPY: leg vein cosmetic injections plus duplex dopplar ultrasound
BOTOX and DERMAL FILLERS: Collagen, CosmoPlast, CosmoDerm, Restylyne, Artecoll, Juviderm, Radiance, and SKIN CARE, and how all three integrate for the 'full picture' and a tremendous increase in business!
INCORPORATING SPA THERAPY IN PROCEDURES: easing fears, pampering patients and creating a calming experience
THE INNER FACIAL: supplementation to enhance overall patient results and well-being, as well as your revenue
BEAUTY BIZ: how to effectively market yourself, including superb, fool-proof tips by Dale Carnegie for optimal success
The sessions take place in Boca Raton, Florida. Her next retreat begins Thursday, October 23, 2003 to Monday, October 27, 2003. Deadline to apply for your reservation is Thursday, October 16th. She will be offering these retreats on a monthly basis. It will be a luxurious all-inclusive weekend, starting with limousine service from the airport to a soothing massage and comfortable accommodations. Contact her for more information or visit her Web site listed above. Thanks Donna for offering a wonderful retreat for nurses!

Contest information: Go to RN MARKET's Web site if you are a Legal Nurse Consultant. The prizes are starting to get bigger and better! Send in whatever information that you want to pertaining to the case on the Web site. Even if you are not a Legal Nurse Consultant and want to try to answer any of the questions that are asked for the contest, send it in. It doesn't need to be perfect. It only needs to be what you as a nurse know or find out through researching the subject. See if you are a natural. The contest case is listed in full details but the prizes will keep increasing until we find our winner!!

RN MARKET NEWS, www.RNMARKET.COM 219 N. Excelda Avenue, Tampa, Florida 33609, Phone (813) 810-0106 Fax (813) 873-2334 email us: info@RNMARKET.COM

Copyright 2003 by Veronica Castellana of RN MARKET, Tampa, Florida. All rights reserved under law. No part of this work may be reproduced, written or electronically, without permission in writing from Veronica Castellana of RN Market. Copies may be made for review and personal reading purposes only. To unsubscribe, respond to this newsletter and place unsubscribe in your subject area.