IF I COULD HAVE A WISH COME TRUE...

I would wish for nothing but wonderful things to come to you. In your life, which is so precious to me, may troubles, worries, and problems never linger; may they only make you that much stronger and able and wise. And may you rise each day with sunlight in your heart, success in your path, answers to your prayers, and that smile --that I love to see-- always there... in your eyes.

All my love, Zoraida Arena 

July 26, 1941 - February 15, 2004

(Written by Veronica's mom September 24, 2003) 

Don't know which way to turn?
Need help getting started with your business?

In this issue of RN MARKET NEWS, we will talk about the upcoming conferences for Legal Nurse Consultants where RN MARKET will be exhibiting.  March 3rd - 5th in San Francisco for the Vickie Milazzo Institute and on March 31st - April 2nd in Chicago for the American Association of Legal Nurse Consultants Annual Convention. 

The book has been a big sellout. We are still taking orders and a second edition is soon to come. 

RN MARKET has been making custom newsletter packages. We sell it just like the Super Special ready to mail. It comes with a large envelope and a large label. It is in color and we can include your picture on it. We have different articles and no one in the same state will have the same newsletter. 

RN MARKET has Sample Chronologies that can be purchased. You may purchase them and distribute them to show attorneys an example of what a Sample Work Product will look like. Also in this issue RN MARKET's Contest.

ANNOUNCEMENT 

Veronica and Ryan want to announce the success of their first book for Legal Nurse Consultants!

Market your business using tips from the first and ONLY company that caters to full service marketing and mentoring for Legal Nurse Consultants and nurses in business...RN MARKET LLC.

Modernize Your Nursing Business

RN MARKET Thank You's:

• RN MARKET would like to thank those of you who have volunteered to help out during the conference in San Francisco. We expect a big crowd of people and are looking forward to seeing many of you there.  
• We would like to thank those of you who have been writing for us. We have received several sample chronologies and articles for our newsletters. Thank you for helping out during this time for us. Anyone else who would like to send in any articles, give us a call or email us and we will give you the details.

RN MARKET NEEDS:

• RN MARKET is in need of helpers for the AALNC conference in Chicago, IL. If you are attending, give us a call or email us if you are able to give us a hand at our booth at the conference.
• RN MARKET is in need of writers to help with the high demand of individualized newsletters, Sample Chronologies and Sample Work Products. 

Conferences

RN MARKET will be exhibiting at the AALNC's annual conference in Chicago, IL at the Hyatt Regency Hotel March 31st - April 2nd, 2004. We will be booth number 100 in the far right hand corner of the room when you walk into the conference area.

RN MARKET is an Elite Sponsor at the 2004 National Alliance of Certified Legal Nurse Consultants 9th Annual Conference at the Marriot San Francisco in San Francisco, California,  March 5th through the 7th. We look forward to seeing you there, Treat Yourself to San Francisco.

We will be the first two tables when you walk into the conference. Come by and tell us hello. We have tables 15 and 16 in the Yerba Buena Ballroom; Salon 9.  There are over 950+ RNs already registered for the conference. 

Create your path of gold at the National Alliance of Certified Legal Nurse Consultants (NACLNC®) 9^th Annual Conference, March 5-7, 2004 at the San Francisco Marriot, 55 Fourth Street, San Francisco, California.  Your heart will come to life!

RNMARKET will be an elite sponsor at the conference. Visit RNMARKET's booth for marketing advice and goodies.

NEWSLETTER PACKAGES

Now that many of you have sent out marketing packets to the attorney using our Super Special, you will need to reach the attorney in other ways. Keep communication open and let them know who you are so that you will stay fresh in their minds when they receive a case needing your help. You want them to pick you.

Custom newsletters are another way of getting into their office without a hard sell. Each newsletter should be one page. In this case, the front and back may be used. Design and content should be original. Use color and add your picture to spice things up. This lets them put a face to your name while at the same time making it attractive to keep their attention.

RN MARKET provides content and design. We will print 250 newsletters with content on front and back including your picture or any comments or additions that you would like to include. It is custom made for you. We will also include 250 large labels and 250 large envelopes making the newsletters ready to mail just add a stamp, address and mail them.

The price is $310.00 for 250 newsletter packages which you can distribute throughout your state. It will cost $50.00 per each additional state you would like to distribute your newsletter to. If you would like nationwide distribution, the cost is a flat $200.00 extra dollars. 

You can send the newsletters out quarterly, monthly, or as frequently as you would like. Contact RN MARKET if you are interested in our newsletters. There are other companies which offer LNC newsletter service. Sending them may get you the clients that you need.

Planning Your Successful Business

Time, money, and a plan are essential for any business to be successful. What you decide to spend your time and money on should be accomplished using a personalized marketing plan. You do not have to do all the work yourself. Focus your time on building your business. While hiring other professionals to help you reach your goals. You should not pay high prices to have a quality work product that meets your needs. You want to make sure that the product or service that you do purchase will help you to achieve your objective in planning your successful business.

Step One: Intro & Services

There are steps to marketing success as a Legal Nurse Consultant. We have assisted nurses using these steps to start their business or update their image and watched them acquire cases.

First, you need to have an image for your business. Marketing materials can be made to match your image where needed. We have found that the best way to market is by direct mail, networking, a Web site and referrals. Our modernized marketing method has been put to the test and proven to work.

The RN MARKET Super Special is what we recommend you to purchase to start your business. It comes with a large label to be placed on a large envelope with what we call an “intro” page listing your mission statement, areas of practice, guarantee, and something about you and your company. The intro page can take the place of a letter of introduction. It also contains a services page that includes a listing of services you are offering to the attorney. The services page can take the place of the brochure in your marketing packet. Place these in the large envelope, with the large label and mail. Follow-up with a phone call to get your interview and you are ready for Step Two.

Step Two: Fee Schedule & CV

Once you have your intro and services sent out and your interview date and time, you will need to be prepared to go on the interview. You need to get an updated CV and a Fee Schedule so that you can hand these items to the attorney when you meet in person. Bring additional copies of your intro and services in case there are other attorneys who did not get your marketing packet. You might also be asked to produce a sample of your work product such as a Sample Chronology or a timeline.

Remember, these items need to be printed with a laser printer. Most of the ink jet printers that are on the market today, have ink that smears or bleeds when it is mailed or used for your marketing packets. It looks unprofessional and may cost you a case. This is where you may want to hire a professional. Be sure to also place these items on high-quality paper for a better look and have them match your image.

Step Three: Web Site

Your marketing packet is ready to mail. Purchasing a Web site either at this time or after your first case is an important part of increasing your credibility and another way to market the services that your company offers. It can also provide attorneys with information about you. Web sites can range in prices. You do not need a Web site that costs thousands. You are not trying to market products on the Web; you are trying to project an image of your company. We suggest RN MARKET’s Basic Bargain Package.

Sample Work Product

In our experience, one of the most difficult tasks the new LNC faces is the task of preparing examples of sample work product to give to prospective clients. When the attorney asks for a sample of your work product, you do not need to show them an entire case worked up. You just need to show them about two pages of what your work may look like. One page will not show them enough of your work and more than two pages is too much for a busy attorney to review. If the sample is too long, the attorney may not look at it.

There are many types of work products and styles that you can show an attorney. You may have a sample chronology, a timeline, or a letter regarding the merit of a case. The work products may be with or without comments. Any of these are useful when trying to sell your services to the attorney. They give the attorney a general idea of what you do and how you do it. 

Half of the nurses that have purchased items from us have sent in their own sample work products and half have purchased samples from us to use. The sample chronology is the most popular form of work product used for LNC marketing packets. It gives a brief scenario with comments and has a final outcome.

We offer many sample work products to choose from and we do not offer the same work product to two different LNCs in the same state. Be careful not to use a work product that someone else wrote that may be seen again by the same attorney. Be careful not to take any work products off of the Internet that are someone else’s work. Either purchase a sample work product or write one yourself and have it reviewed. We review and change any wording that we feel needs altering when we review materials from others.

HOW TO GET STARTED

RN MARKET can assist you with each one of the steps described above while creating credibly and building your organization’s identity at an easy and affordable cost to you. Simply pick a package, decide on a design, font and color of paper. You do not have to have a final decision now if you don’t want to. Decide on purchasing the Ultimate Marketing Package or add on to your Super Special package with any of the additions listed. You can add business cards, CV, Fee Schedule, Sample Chronology, Letterhead Envelopes, or Newsletters. There are also other items to choose from. Pay for your package using the order form provided or get an order form from us. Read the Terms of Service and sign it and turn in the order form along with payment to RN MARKET. Let us know if you have any questions and be sure to purchase “The LNC Marketing Handbook,” to get yourself started. It is The Ultimate Marketing Plan for Legal Nurse Consultants. 

SAMPLE CHRONOLOGY

Sample Chronologies to choose from:

1. Missed MI

2. Doctor refused to see patient - 17 year old, Compartment Syndrome

3. Aortic Dissection - death

4. Foreign Body

5. Nursing Home Patient

6. Dehydration - Baby Case

Many Legal Nurse Consultants have called or emailed us regarding Sample Chronologies. They are having trouble getting one started and are not sure what type of sample work product will impress the attorneys. 

Have no fear, RN MARKET has teamed up with some of the other LNC's who have purchased products from RN MARKET. We have decided to offer Sample Chronologies for purchase. We produce and print your marketing materials but in the past have asked that you write your own chronology. Now, you can purchase a chronology for your state that has been written and used by other LNC's and proven to be effective. The added price of the chronology is $50.00 per state in which you want to use it. The chronology will not be used twice in any state. It would be a two-paged chronology. We have several to choose from. 

Contact RN MARKET for further information regarding sample chronologies. To have the chronology printed on letterhead and high quality paper, for 250 of each page (2 pages), it will be $210.00 plus $50.00 for the chronology for your state and $15.00 for shipping, boxing, handling and insurance via UPS. The total price delivered to your door is $275.00 for 250 of each page totaling 500 pages.

Don't forget to purchase from RN MARKET the Super Special which gives you 250 marketing packets ready to mail and to purchase your CV/Fee Schedule for your interviews. We develop the content for you. There is no work that you will have to do. We are trying to get LNC's started with no work on their part except to stamp, address, and follow-up with a phone call. It can't get much easier than that to start as a Legal Nurse Consultant and the prices are the best!!