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Editor: Veronica Castellana RN, BSN, CLNC Ryan Sanchez BSME, Graphic Designer, Webmaster Donna Arena, Marketing Designer Jill McKeown, Marketing Director, Paralegal Happy New Year!!! www.RNMARKET.COM |
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Don't know which way to turn? Need help getting started with your business? In this issue of RN MARKET NEWS, we will talk about making commitments for the New Year, Coaching Legal Nurses, and LNC Resource, a new Legal Nurse Newspaper that is making it's debut this month. Fish, which is a book that I recommend to read to help make work a happier place. Also in this issue is a little about RN MARKET's Contest and an opportunity from Diabetes Rx America. RN MARKET is announcing its Elite Sponsorship at Vickie Milazzo's NACLNC® Conference in San Francisco in March 2004. We look forward to seeing you there, Treat Yourself to San Francisco. Making Commitments O.K. so now January is here and everyone strives to make commitments. Starting a nursing business is not always easy. You need to get everything together and know which direction to take to make everything flow into place. The best way to start is to have a specific marketing plan in place. You need to reach your customer a minimum of four to seven times to be noticed. Sending an initial mail out is one way to reach them. Another way is with a follow-up phone call. A third may be to send another marketing packet out on a different week and follow-up with another phone call. You can send a post card or a tri-fold. You can also send newsletters after you have established yourself with others. Tri-folds and post cards are new and easy ways to reach your clients. January and February are great months to send mail outs and get responses. The best way to get business is to get your name out there repeatedly. When a case pops up that they need your assistance with, you are the one they remember or call. If you have a favorite client that you just must have some business from, go in with some cookies or cater lunch for them in the office. Ask for a few minutes of their time. Other ways to reach them is to call early in the morning when the attorney may be in but the secretary or gatekeeper may be out. You can also try calling after hours because many other workers go home and the attorney may still be in the office working on cases. Eventually, there will be a case for you to review. You need to give yourself time and don’t get discouraged with any no’s that may pop up. Each no gets you that much closer to a yes. TIPS ON CREATING YOUR WEB SITE By Ryan Sanchez
These tips will help you to provide information to your visitor and to keep them coming back. |
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SIDE BAR Coaching Legal Nurses Engaging in a mentoring relationship is crucial to anyone planning on advancing in their career. Coaching Legal Nurses is a career development and skill improvement plan and tracking system, which facilitates growth and development for both mentors and mentees. These programs are strategically planned for individuals to coordinate multiple activities as determined by the module of choice. An initial "intake" session is provided to asses the desires of the candidate and to build the goal system in a timely manner. For more information visit www.ask-a-legal-nurse.com |
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Treat
Yourself to San Francisco By
Veronica Castellana, RN, BSN, CLNC
Legal
Nurse Consultants (NACLNC®) 9th
Annual Conference March
5-7, 2004 San Francisco Marriot Bring your heart to life in the city by the bay, San Francisco. It’s never too early to make your conference reservation. Discover “the bridge that couldn’t be built,” The Golden Gate Bridge. Build your dreams into reality and reach for your path of gold on Market Street. Get
your motivational edge and increase your profits. Al Capone, Machine Gun Kelly
took a wrong turn and ended up in Alcatraz. You can end up on Angel Island. Take the 49-mile scenic drive with its charismatic curves. Take the Cable car to Ghirardelli Square or visit the famous Pier 39. Enjoy Fisherman’s Wharf, Nob Hill, and Van Ness Avenue. The San Francisco Marriot is located within walking distance from Yerba Buena Gardens, the Financial District, Chinatown, and Union Square shopping. Meet with your LNC peers, subcontractors, and nationally known CLNCs ®. Discover and gain knowledge during your LNC sessions. Many exhibitors and vendors to build and boost your business! Prosper on your Gold Rush Trail. It’s an educational, motivational, networking event! The best place to be, with a risk-free guarantee!Create your path of gold at the National Alliance of Certified Legal Nurse Consultants (NACLNC®) – 9th Annual Conference – March 5-7, 2004 at the San Francisco Marriot, 55 Fourth Street, San Francisco, California. Your heart will come to life! RNMARKET will be an elite at the conference. Visit RNMARKET's booth for marketing advice and goodies.
Throw the Fish By Veronica Castellana, RN, BSN, CLNC When you work, no matter what you decide to do in
life, you need to do it with a passion and a positive attitude. You need to have
energy and commit to customer care. You need to have inspiration and
encouragement to make each day count. “Fish,” is a book written by Stephen C. Lundin,
Ph.D., Harry Paul, and John Christensen. It hooks you in by teaching you four
values that will improve your outlook on how work gets done. It teaches you to: 1. Choose Your Attitude – Who do you want to be while you are at
work? Change your attitude by choosing your attitude for the day. 2. Play – How can you have more fun and create more energy? Fun is
energizing. 3. Make Their Day – Engage your customers in a way that will make
their day? How can you make each other’s day? 4. Be Present – How can you become present for each other and your customers? How is this done? In the book, a manager has to turn her sour staff into motivational workers. She learns the four values above by watching the workers at Pike Place Fish, a fish market in Seattle, Washington. People from all over the world come to join in on the magic. They throw fish and yell, “Six crabs flying away to Montana.” The whole staff will reply, “Six crabs flying away to Montana.” You will see the crabs flying over your head and to the person that wraps the fish. They dance and have fun. They even let you catch the fish.
By
watching the enthusiasm of the workers, she learns the four values and
approaches her sour staff. They take a trip out to Pike Place Fish and they
catch the energy. They bring back that energy and the four values and apply them
daily to their work. Choose your attitude, play and have fun, make their day and your own, and be present in anything that you do. Don’t forget to “throw the fish.” Contest Information
Contest information: Go to RN MARKET's Web site if you are a Legal Nurse Consultant. The prizes increase
each month. The "case-contest" on-line is still there and RN MARKET has not received much feedback from this. We are giving
away a gift certificate for marketing materials from RN MARKET. We will continue to add prizes until we come up with a winner.
Submit your answers to RN MARKET via email. The answers don't need to be extensive to win. One or two pages will do the trick.
We are looking to have a few more entries than we have received so far. We will let the word get around.
November we added an autographed book authored by Dan Poynter.
Last month, Tonia Aiken autographed and donated her brand new book. Check our Web site to see
what else has been added.
The prizes are starting to get bigger and better!
Send in whatever information that you want pertaining to the case on the Web site. Even if you are not a Legal Nurse Consultant and want
to try to answer any of the questions that are asked for the contest, send it in. It doesn't need to be perfect. It only needs to be what
you as a nurse know or find out through researching the subject. See if you are a natural. The case for the contest is listed in full details but the prizes will keep increasing until we
find our winner!! Diabetes Rx America
Diabetes Rx America has offered a deal for nurses through RN MARKET. Contact RN MARKET if you
think you would like to be a representative that is interested in earning extra income helping
patients receive a guaranteed savings on their Medicare co-pays. Contact Veronica at: (813) 810-0106
if you are interested. There are a limited number of nurses across the country that they are looking
for. This offer is good only for those nurses that work in the United States. (Sorry those of you
outside of the United States). |
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RN MARKET NEWS, www.RNMARKET.COM 219 N. Excelda Avenue, Tampa, Florida 33609, Phone (813) 810-0106 Fax (813) 873-2334 email us: info@RNMARKET.COM
Copyright 2003 by Veronica Castellana of RN MARKET, Tampa, Florida. All rights reserved under law. No part of this work may be reproduced, written or electronically, without permission in writing from Veronica Castellana of RN Market. Copies may be made for review and personal reading purposes only. To unsubscribe, respond to this newsletter and place unsubscribe in your subject area. |
