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Editor: Veronica Castellana RN, BSN, CLNC Ryan Sanchez BSME, Graphic Designer, Webmaster Donna Arena, Marketing Designer Jill McKeown, Marketing Director, Paralegal Happy Valentine's Day!!! www.RNMARKET.COM |
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Don't know which way to turn? Need help getting started with your business? In this issue of RN MARKET NEWS, we will talk about the upcoming conference for Legal Nurse Consultants where RN MARKET will be exhibiting. How many of you received LNC Resource, the new Legal Nurse Newspaper that made it's debut in January? Veronica will give you a story regarding the newspaper and how she made money while reading it. Ryan will give you some of his domain name secrets and talk about some feedback he has gotten from others on their Web sites. RN MARKET has Sample Chronologies that can be purchased. You may purchase them and distribute them to show attorneys an example of what a Sample Work Product will look like. We have feedback from our famous Super Special! It's time for Fancy Tri-Folds. Also in this issue RN MARKET's Contest. ANNOUNCEMENT Veronica and Ryan want to announce the release of their first book for Legal Nurse Consultants! "The LNC Marketing Handbook: The Ultimate Marketing Plan for Legal Nurse Consultants"Reserve Your Copy Now!! We will autograph the first one hundred copies placed on reserve. To reserve your copy of The LNC Marketing Handbook, contact RN MARKET. The price is $34.95 plus $5.00 for postage and handling. The
LNC Marketing Handbook, where you will find information to assist your nursing
business and build your margin of profit.
Market your business using tips from the first and ONLY company that caters
to full service marketing and mentoring for Legal Nurse Consultants and nurses
in business...RN MARKET LLC. Modernize Your Nursing Business RN MARKET NEEDS:
Conference RN MARKET is
an Elite Sponsor at the 2004 National Alliance of Certified Legal Nurse
Consultants 9th Annual Conference at the Marriot San Francisco in San
Francisco, California, March 5th through the 7th. We look forward to seeing you there, Treat Yourself to
San Francisco.
We have tables 15 and 16 in the Yerba Buena Ballroom; Salon 9.
They are the first two tables upon entering the ballroom. There are over 800+
RNs
already registered for the conference.
Create
your path of gold at the National Alliance of Certified Legal Nurse Consultants
(NACLNC®) 9th Annual Conference, March 5-7, 2004 at the San
Francisco Marriot, 55 Fourth Street, San Francisco, California.
Your heart will come to life!
RNMARKET will be an elite sponsor at the conference. Visit RNMARKET's booth for
marketing advice and goodies. DOMAIN NAME SECRETS By Ryan Sanchez,
BSME Most people when purchasing names buy a
.com domain name which is the most common, however, you should not stop
there. Buying other domains and redirecting them to your site is another way
of driving traffic to your site. Many of your clients may end up inserting
your name incorrectly when they are trying to get to your site. They may
forget to insert a period in between the www and the domain when they type
your address into their browser. Many other businesses purchase famous names
with www in front of them to drive traffic to their sites cheaply.
For instance, www.RNMARKET.com
is our domain. If someone typed into their browser wwwRNMARKET.com, they
will be typing it in incorrectly and will not reach our site, they will
reach www.wwwRNMARKET.com. However,
RN MARKET has just purchased this domain name and will now be receiving all
visitors that type it incorrectly. Try some famous names and see what you
come up with.
Another name to purchase when directing traffic to your
site would be your own name .com. When others look you up on Google for a
search or to find out about you, they can be directed straight to your site.
If they forget what your business is called, all they have to do is remember
your name and that will get them to your business Web site.
Another way of directing traffic to your site is a
sneaky way. Purchase names that are similar to yours or that describe what
some of your services are. Such as TestifyingExpert.com. Of course, someone
has already thought of that one but there are others that can help boost
your business.
Once you purchase these names, remember, you will need
to set them up to direct the traffic to your site so that when they put in
the domain name that you purchased, it actually takes them to your site.
These tips will hopefully help you to
increase traffic to your Web site.
How
I made money reading the LNC Resource Newspaper By
Veronica Castellana, RN, BSN, CLNC I
had just gotten my LNC Resource newspaper in the mail and decided to bring it to
the hearing that I would be attending that day. I knew that the attorney planned
on "invoking the rule". What that means is that I would not be allowed
in the courtroom for any testimony except mine. All of the witnesses are held
outside of the courtroom until called upon. They are not allowed to talk with
each other regarding the case. That left me with nothing much to do
except...read the paper. I
pulled the paper out and started reading while I was getting paid my fees as a
testifying expert. It was great because the judge kept getting interrupted
throughout the hearing by her superiors on an important matter. During my
testimony, she had to take a phone call and I finished the paper at that
time...under oath...and then I resumed my testimony. I could not believe that
while I was reading the paper, I was getting paid. WOW, did I enjoy that paper!
Thanks LNC Resource for giving me something constructive to do while getting
paid. |
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SIDE BAR See RN MARKET's sponsored link at www.legalnurse.com on the conference Web page. National Alliance of Certified Legal Nurse Consultants (NACLNC®)9th
Annual Conference March
5-7, 2004 San Francisco Marriot For more information visit www.legalnurse.com |
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SAMPLE CHRONOLOGY Many Legal Nurse Consultants have called or emailed me regarding Sample Chronologies. They are having trouble getting one started and are not sure what type of sample work product will impress the attorneys. Have no fear, RN MARKET has teamed up with some of the other LNC's who have purchased products from RN MARKET. We have decided to offer Sample Chronologies for purchase. We produce and print your marketing materials but in the past have asked that you write your own chronology. Now, you can purchase for the state in which you live, a chronology that has been written and used by other LNC's and proven to be effective. The added price of the chronology is $50.00 per state in which you want to use it. The chronology will not be used twice in any state. It would be a two-paged chronology. We have several to choose from. Contact RN MARKET for further information regarding sample chronologies. To have the chronology printed on letterhead and high quality paper, for 250 of each page (2 pages), it will be $189.00 plus $50.00 for the chronology for your state and $15.00 for shipping, boxing, handling and insurance via UPS. The total price delivered to your door is $254.00 for 250 of each page totaling 500 pages. Don't forget to purchase from RN MARKET the
Super Special which gives you 250 marketing packets ready to mail and to
purchase your
CV/Fee Schedule for your interviews. We develop the content for you. There is no
work that you will have to do. We are trying to get LNC's started with no work
on their part except to stamp, address, and follow-up with a phone call. It
can't get much easier than that to start as a Legal Nurse Consultant and the
prices are the best!!
RESULTS FROM THE SUPER SPECIAL RN MARKET has been selling the Super Special since May of 2003. We have heard from many of our customers who have purchased the Super Special and we are happy to say that it works if done properly. Congratulations to those who are in business and have reached their success as Legal Nurse Consultants!! Sending out only 20 marketing packets will not get you there, however, it did work for one of the LNC's who purchased the Super Special. She sent it out to 20 prospects and was following up when she received a phone call from an attorney and BAM! she had her first case. Another LNC received a phone call from an attorney who gave her two cases and she called Veronica up and told her off, (she didn't think it would work so quickly). You will have better luck if you send out at least 50-100 or 150-250 marketing packets in total. It is almost impossible not to get some work from it. (I say luck because their are many variables that will help you to have better timing when trying to get business from attorneys). 1. Send the marketing packets out on a Saturday so that the attorneys will receive it on a Monday or Tuesday. 2. Call on the Friday before you send the marketing packet out and ask who it should be addressed to and confirm the spelling of the names, address and phone number. 3. Follow-up by calling the person who you sent the packet to and try to catch them when you think they will be in. 4. Call either early in the morning before 9:00am or call around 5:00pm. There is a better chance to reach the attorney directly in a smaller office, sometimes there is no gatekeeper or the gatekeeper may not be in yet and the attorney may answer his or her own phone. 5. If you don't get the attorney, show up with a marketing packet and deliver it in person or send it with a care package of cookies or goodies that you know they will like. 6. Send out another marketing packet if you have no response from the first one or send out other marketing materials such as a post card, a tri-fold brochure, or a newsletter. Keep the information coming into their office. 7. Hope that they have just acquired a medically related case prior to receiving your marketing packet and when they receive your packet, they jump for joy that they have found a Legal Nurse Consultant to help them on the case. The Super Special has worked for many others who have given us feedback. Those who it hasn't worked for have been those that have either not sent them out or did not follow up. TIME FOR TRI-FOLDS RN MARKET has made Legal Nurse Consulting a successful business for LNC's who have purchased the Super Special marketing packets. They have proven to be effective and the feedback has been great. RN MARKET has also developed another form of advertising that has become highly popular. It is what we call the "Fancy Tri-Fold". It is a tri-fold that is printed on business card stock linen paper and is scored and folded accordion style which makes it look more attractive. It is printed with black ink and your logo design may be placed on it. It is short, sweet and to the point. Now here is the best thing about the tri-fold. It is placed in a "wedding style" envelope which makes it look like a wedding invitation. On the outside of the envelope you can either have your return address printed on it or better yet, here comes the tricky part that works, you can hand write the address on the outside and place a stamp. Guess what it looks like? Yes, a wedding invitation. And...guess who it gets past? Your right, the gatekeeper!! If it is addressed to the attorney and is in a crème or white thick linen envelope and is the size of a wedding invitation, then hopefully the secretary will not open it and the attorney will. Since it looks important, the attorney usually opens it up and with the layout of the accordion style tri-fold, the attorney has no choice but to read it. If tricky works, you got to go for it!! The price of the Fancy Tri-Folds: $250.00 for 235 tri-folds and $179.00 for 235 imprinted envelopes $149.00 for 250 envelopes plain. They are the highest quality so the expense is in the quality and it shows. Contact RN MARKET and ask for a sample to be delivered to you. Web Site Feedback By Ryan Sanchez, BSME We have had some nurses who purchased Web sites from RN MARKET and have given us some feedback on their sites. www.NYNurseStaffing.com has been very successful with staffing facilities. They are located in New York City where the competition is fierce. They have purchased three times from RN MARKET and have been satisfied with the results. You can contact the Director at the Web site above if you would like to know more about NY Nurse Staffing. Some of the other nurses who have purchased Web sites have renewed to get a second year with RN MARKET before their first year was even up. I have also noticed when looking at the stats that the Web sites that are listed under the "Testimonials" pages on RN MARKET's site have had many hits. Other nurses have told us that they have been contacted by attorneys for case reviews or testifying work from their Web sites. Contest Information
Contest information: Go to RN MARKET's Web site if you are a Legal Nurse Consultant.
The "case-contest" on-line is still on. We are giving
away a gift certificate for marketing materials from RN MARKET. We will continue to add prizes until we come up with a winner.
Submit your answers to RN MARKET via email. The answers don't need to be extensive to win. One or two pages will do the trick.
We are looking to have a few more entries than we have received so far. We will let the word get around.
We added an autographed book authored by Dan Poynter. Tonia Aiken autographed and donated her brand new book.
The prizes are starting to get bigger and better!
Send in whatever information that you want pertaining to the case on the Web site. Even if you are not a Legal Nurse Consultant and want
to try to answer any of the questions that are asked for the contest, send it in. It doesn't need to be perfect. It only needs to be what
you as a nurse know or find out through researching the subject. See if you are a natural. The case for the contest is listed in full details but the prizes will keep increasing until we
find our winner!! |
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RN MARKET NEWS, www.RNMARKET.COM 219 N. Excelda Avenue, Tampa, Florida 33609, Phone (813) 810-0106 Fax (813) 873-2334 email us: info@RNMARKET.COM
Copyright 2004 by Veronica Castellana of RN MARKET, Tampa, Florida. All rights reserved under law. No part of this work may be reproduced, written or electronically, without permission in writing from Veronica Castellana of RN Market. Copies may be made for review and personal reading purposes only. To unsubscribe, respond to this newsletter and place unsubscribe in your subject area. |
