RN MARKET Apologizes for not getting the March newsletter out to many of you on our mailing list. We finally crashed our computer and had to upload our entire mailing list back onto the computer. We now have six computers and five printers. If you would like a copy of the March newsletter, email us by responding to this newsletter and let us know to send you a copy. We will be happy to do so. We have combined the April and May newsletter. Hope you like it!!! 

Veronica's mother passed away on February 15th and it was a tough month for us at RN MARKET. Through it all, we still attended two conventions, one in San Francisco and one in Chicago. We also exhibited to Life Care Planners in Atlanta. 

Don't know which way to turn?
Need help getting started with your business?

In this issue of RN MARKET NEWS, we will talk about how the Vickie Milazzo Institute Annual Conference and the American Association of Legal Nurse Consultants Annual Convention went.

Michelle McComb has submitted an article called "How Many Lives Have You Affected?" 

We will introduce Jonathan Rosenfeld, our newest full-time member to our staff.

We will list our upcoming exhibiting and speaking dates. 

We are almost sold out of the first issue of The LNC Marketing Handbook. Call to order your copy today. 813 810-0106.

RN MARKET can make custom newsletters with articles on the topics of your choice. We have hired two writers that are ready and waiting to write something for you. We do not distribute any of the same material in the same state. 

RN MARKET has Sample Chronologies that are  written on the topics of your choice by our writers. We also have some that are immediately available. They are $50.00 per chronology, sent to you via email at the time you place your order. Order one to distribute in your state. We do not distribute any of the same material in the same state. We also have printing options available.

ANNOUNCEMENT 

Veronica and Ryan want to announce their second book on marketing. This book is for Life Care Planners that are serious about making money. It is called "The LCP Marketing Handbook: How to make money as a Life Care Planner." The price is $35.00 with $4.95 for postage and handling.

They also want to announce the success of their first book for Legal Nurse Consultants!

Market your business using tips from the first and ONLY company that caters to full service marketing and mentoring for Legal Nurse Consultants and nurses in business...RN MARKET LLC.

Modernize Your Nursing Business

RN MARKET Thank You's:

• RN MARKET would like to thank those of you who volunteered  during the conference in San Francisco. We were definitely the biggest hit!! Some people had to call in their orders because they were not able to do so at the conference and others had to order our brochure because they could not get to the table due to the crowds. We want to apologize for not being able to get to all of you. 
• We would like to thank our writers for their hard work and dedication to getting their articles in on time.

Seminars and upcoming Conferences and Speaking Events:

RN MARKET will be exhibiting at some of the MediPro Seminars. The University of Florida and Kaplan College offers a Certificate Program in Life Care Planning. These are separate programs and are designed for Healthcare Professionals to learn new skills to enhance their competitive posture in the marketplace. The seminars include requirements for the Life Care Planning Certificate Programs. 

Please contact Sheri Jasper for more information about becoming Certified as a Life Care Planner and the event dates. You can reach her at: 1-866-MEDIPRO or 1-866-633-4776. 

Her email is: SJasper@MediProSeminars.com. You can view their Web site at: www.mediproseminars.com

Tell them RN MARKET sent you to get your discounted rate.

The upcoming Seminars and events for MediPro that RN MARKET will be exhibiting at include: 

• July 15th - 19th, 2004 in Las Vegas, NV at the Marriot Suites Hotel.
• October 7th - 10th, 2004 in New Orleans, LA at the JW Marriot Hotel. The International Conference on Life Care Planning will be held on the 9th and 10th.
• November 11th - 15th, 2004 in St. Louis, MO at the Renaissance Grand.

How Many Lives Have YOU Affected?

By Michelle McComb, RN

How's business these days? How many cases have you reviewed? Where are you in terms of competency and advancement in your own practice? How many lives have you affected? Yes, you still have the capacity to affect people's lives; to make a difference. A skilled Legal Nurse Consultant may afford the patient or family one last chance for advocacy and remedy. A skilled Legal Nurse Consultant's contribution may spare a fellow health care professional from unnecessary legal proceedings.

Although what you do involves keeping a critical eye for possible mistakes of our medical and nursing colleagues, you need to view yourself as a client advocate in the truest sense. Your specialized knowledge and experience can impact the case outcome just as significantly as quality of care affects a patient's outcome. This makes Legal Nurse Consulting unique, challenging and fulfilling work.

Being a health care provider in the legal system can lead to feelings of isolation or doubt at times, whether you are brand new to Legal Nurse Consulting or are a veteran. How do you decide which legal firms to approach or which cases to review? How do you bounce back from the inevitable rejection? RN MARKET can help.

Have you utilized the nursing process in advancing your consulting practice? Have you performed a thorough assessment of your business and established a plan accordingly? Have you implemented and evaluated your interventions in relation to your business plan? Much like a patient's plan of care, your business plan needs to be carefully thought out and the appropriate interventions need to be executed if you want to reach the end result; a thriving business! RN MARKET can help you with planning or modernizing your business, establishing fee schedules and Web sites, and reviewing CVs and work product samples.

During my years of direct care with hematology/oncology patients, I frequently observed that patients who were passive and compliant did not have better outcomes than non-compliant patients. In fact, it seems like those patients who had the gumption to sneak in pizza and friends when their white blood cell counts were low, or to otherwise "disobey" the professional experts by taking calculated risks, often lived longer. Could your consulting business use an injection of competent coolness, confident assertiveness, or downright cockiness? If so, RN MARKET will work with you to create an individualized care plan for your business; and RN MARKET will continue to work with you as your business develops.

Your specialized knowledge is valuable, but it doesn't help the client unless you have the opportunity to use it! That opportunity isn't a matter of luck; it is the result of opening the door through successfully marketing yourself and the value that your expertise can add to a law firm. Let RN MARKET help you today!

Submitted by: Michelle McComb, RN

We Want to Welcome Jonathan Rosenfeld

Jonathan is the newest addition to the RN Market Staff. He comes from a marketing and design background and is currently enrolled at the International Academy of Design and Technology majoring in Digital Production (a mixture of film, audio and graphics production).

Prior to joining the staff, Jonathan was employed as an Event Promoter for SanMar Promotions based out of Melbourne, FL. His work there consisted of event marketing, the production of marketing materials and the booking of artists and venues. Some of the past events he has promoted for have been for the likes of Dave Mason, B.B. King and R'n'B sensation Ashanti. 

In addition to his marketing skills, Jonathan has a vast knowledge in the area of web design. From 1999 to 2002,  he was the main writer and web master for SYBO, which was a part of the Bla-Bla Network. For those unaware of the Bla-Bla network, it is a conglomerate of comedy and entertainment websites known for their expertise in both design and text. His work for Bla-Bla placed SYBO in Yahoo's Top 99 of 1999 (#79 to be exact) and the site averaged anywhere from 5,000 to 10,000 views per day. 

Jonathan's skill for writing has brought him many accolades including a nomination for the Florida Writers' Guild under the category of anecdote. As well as this, he was a lead writer for the Canadian e-zine The Real. 

Jonathan is also an accomplished recording artist for Yellow Ink Records. He has released 5 LP's over the past 4 years under the moniker of Numonics and was the youngest musician ever signed to the label (as well as being the only electronic music artist). Mr. Rosenfeld has a wide variety of skills and will play a vital role in the advancement of RN Market and its' clients.

NEWSLETTER PACKAGES

Now that many of you have sent out marketing packets to the attorney using our Super Special, you will need to reach the attorney in other ways. Keep communication open and let them know who you are so that you will stay fresh in their minds when they receive a case needing your help. You want them to pick you.

RN MARKET has writers that are willing and able to write articles on the topics of your choice to turn in to the attorneys in your state. They are original articles and will not be distributed to anyone else that is in your state. 

Custom newsletters are another way of getting into their office without a hard sell. Each newsletter should be one page. In this case, the front and back may be used. Design and content should be original. Use color and add your picture to spice things up. This lets them put a face to your name while at the same time making it attractive to keep their attention.

RN MARKET provides content and design. We will print 250 newsletters with content on front and back including your picture or any comments or additions that you would like to include. It is custom made for you. We will also include 250 large labels and 250 large envelopes making the newsletters ready to mail just add a stamp, address and mail them.

The price is $310.00 for 250 newsletter packages which you can distribute throughout your state. It will cost $50.00 per each additional state you would like to distribute your newsletter to. If you would like nationwide distribution, the cost is a flat $200.00 extra dollars. 

You can send the newsletters out quarterly, monthly, or as frequently as you would like. Contact RN MARKET if you are interested in our newsletters. There are other companies which offer LNC newsletter service. Sending them may get you the clients that you need.

SAMPLE CHRONOLOGY

Sample Chronologies to choose from:

1. Missed MI

2. Doctor refused to see patient - 17 year old, Compartment Syndrome

3. Aortic Dissection - death

4. Foreign Body

5. Nursing Home Patient

6. Dehydration - Baby Case

7. ICU Patient

8. Neonatal Case

9. Conscious Sedation

Many Legal Nurse Consultants have called or emailed us regarding Sample Chronologies. They are having trouble getting one started and are not sure what type of sample work product will impress the attorneys. Above are a few of the sample chronologies that we have available immediately to choose from. We send the sample chronology to your email at the exact time of purchase. 

Have no fear, RN MARKET has teamed up with some of the other LNC's who have purchased products from RN MARKET. We have decided to offer Sample Chronologies for purchase. We produce and print your marketing materials but in the past have asked that you write your own chronology. Now, you can purchase a chronology for your state that has been written and used by other LNC's and proven to be effective. The added price of the chronology is $50.00 per state in which you want to use it. The chronology will not be used twice in any state. It would be a two-paged chronology. We have several to choose from. You may change the chronology in any way that you want. It is yours to keep and use in the state in which you purchased. 

Contact RN MARKET for further information regarding sample chronologies. To have the chronology printed on letterhead and high quality paper, for 250 of each page (2 pages), it will be $210.00 plus $50.00 for the chronology for your state and $15.00 for shipping, boxing, handling and insurance via UPS. The total price delivered to your door is $275.00 for 250 of each page totaling 500 pages. These are in color and on the paper of your choice. They will have your design on them.

Don't forget to purchase from RN MARKET the Super Special which gives you 250 marketing packets ready to mail and to purchase your CV/Fee Schedule for your interviews. We develop the content for you. There is no work that you will have to do. We are trying to get LNC's started with no work on their part except to stamp, address, and follow-up with a phone call. It can't get much easier than that to start as a Legal Nurse Consultant and the prices are the best!!